Gerardo Bonelli is a 22-year-old Italian entrepreneur who has built several network marketing activities. He was born in Matera (Italy) in February 27, 1998.
In 2017 he founded one of the largest social-based price comparison networks in Italy which today has over 100,000 active users.
What are the skills needed to embark on a path similar to yours?
“To launch yourself as a web professional you can jump on copywriting, web design or programming languages. You can also choose to devote yourself to conversion optimization, advertising or content marketing.
The truth is that the figure of the web expert does not exist, just as there is no mathematician who can be defined as an expert in “Mathematics”. The web, like mathematics, represents an entire ecosystem with its rules, its processes and its dynamics. Precisely for this reason I invite my readers to be wary of web marketing courses.
A web marketing course can only provide a simple smattering. It will be difficult to guarantee the acquisition of all the useful (and necessary) skills to extricate themselves in this market, just as a high school mathematics course will never teach abstract algebra or complex analysis. “
What do you feel to recommend to those who start this journey today?
“Those who want to pursue a career in the digital field can take two paths:
• Specialize in one particular discipline.
• Pursue a holistic view of the market and build your own business idea.
The process is quite simple: you study, promote your services and you are hired by some company to work on digital projects … The classic freelancer career, so to speak.
In the second case, things get more complex: you need to have an idea, a product to sell and a good strategy. We therefore need to build a platform (a blog for example) and grow an audience of people interested in their content or products. Only in this way can excellent profits be generated. ”
Tell us how important the popularity of an influencer is
The concept of online influence. “It is not the number of followers or fans that determines your influence, but the link with your audience, the fact that this is tangible, trusts you and responds to your calls to action. Companies invest where there is good personal branding and real influence. “
Thanks you Gerardo, was a pleasure speak with you ! Remember to follow him on Instagram.