Roozbeh ‘Bruce’ Aghaie pour is the managing partner of Europe’s largest talent company HR BOOKING alongside his brother Sivash. Together they operate the global business and continue to manage and help grow the careers of mainstream artists, DJs, celebrities and athletes.
Having worked with a variety of artists like Tyga, 50 Cent, Snoop Dogg, Wu-Tang Clan and many others, Bruce brings a lot of experience to the table. He has been a part of the industry for well over two decades now and many international music festivals and events rely on Bruce’s expertise.
Talking about how the pandemic affected the music industry, Bruce shared, “We are now seeing the return of live shows with strict safety requirements. We are actually producing Tyga’s very first show since the pandemic. We previously toured him in Europe and Dubai which was very successful.
As mentioned new technologies bring new opportunities. Even though we could not tour much in the last few months, we have been able to deliver music and entertainment via virtual concerts. We are proud to have helped to put together TikTok’s #MakeBlackHistory event with Snoop Dogg and Tyga.
We also collaborated with motivation guru Grant Cardone who was holding his 10x conference in Miami and are proud to have added artists such as Fat Joe and 50 Cent to this incredible successful conference.
Overall we think by 2022 the entire industry will be back on track and we will be bringing many live events to a city near you.”
He also shared his view on how the industry has evolved and said, “Many new talents are now making their breakthrough via the internet, on Soundcloud, YouTube or Instagram. The industry needs to closely follow these trends and in general needs to adjust faster to such new platforms.”
If you’re passionate about music, follow Bruce on his various social platforms to keep yourself updated.
www.instagram.com/hotrooz
www.instagram.com/hrbooking
www.hrbooking.com