“Nothing is impossible when you dedicate yourself fully to what you are inspired to create and who you want to be,” says ambassador for glowing curves via optimally nutriated skin, and female entrepreneurial brand success, Giselle Reinberg.
What is Boustise Curve Enhancement About?
At the helm of the Epigentix skincare brand, Giselle has crafted Boustise bust and bum enhancement range for women of all ages who want fuller, firmer curves. The brand combines her wealth of experience in the beauty industry, with an understanding of the potent fat nutritive properties of active botanicals, and a desire to offer consumers efficacious natural alternatives to surgery.
Boustise embraces the ethos that, while certain physical attributes are heritable, the skin we are in, the bodies it contours, and our overall wellness, are in a constant process of renewal. The regeneration of plump curves and firmer, fuller, skin, have the possibility to be optimized through potent skin topicals targeted to assist the body’s functions.
Let’s explore the founder of the modern skin solution for volumized, firmed, and lifted busts and butts.
A Founder’s Discovery of Nutritional Derived Body Aesthetics
The award-winning Boustise approach to bust and bottom beautification is as unique, innovative, and high-performance as its driving creative force. Giselle, a Mensa member and chemistry major whilst still in her teens, hit pause on academia to pursue a high-profile modeling, fashion, and television career.
Over time, the former Miss Earth Suriname found that the requisite travel, erratic diet, and hectic schedule of her demanding profession, left her skin and curves thinner, lacking in brightness. Her overall system was run-down and depleted of vitality. This was accompanied by a growing concern about the trend of invasive and risky surgical procedures, such as BBL/Brazilian Butt Lifts, or side effect prone high volume injectable fillers many women were resorting to in order to lift, reshape, and enhance their busts and butts.
Over the course of several years, Giselle’s journey for a solution took her to some of the most prestigious and innovative wellness centers around the globe to discover emerging technologies and a back-to-basics methodology to repair and rejuvenate the body.
A catalyst for Boustise’s creation was having ‘discovered from doctors, involved in running clinical trials for vitamin standards and optimum levels to maintain vitality, that the majority of people experiencing lax, deflated, dull skin and curves are actually nutritionally deficient in key connective tissue, circulatory, and skin essential micro and macronutrients. The best way to recover from this is not to run out and immediately have highly inflammatory and damaging surgery to correct the superficial side effects of this, but to first replace the lost minerals/vitamins either from dietary changes with nutrient-dense whole foods and superfoods, while possibly adding oral supplementation, or via the skin with patches or topicals, or short term iv infusion to regain optimal levels. Even if you end up having the procedure afterward, it likely will end up being less invasive and the results after recovery much easier and successful.’
Studies show at least 95% of Americans are experiencing at least one nutrient with even the FDA recommending a daily multiple as farmed and even organic food nutrient level contents have dropped dramatically in the last 40 years. The results of this not only demonstrate effects in the body in regards to high inflammation and slow wound healing but also translates to sun optimal skin and connective tissue health.
The Boustise Distinction – Permeable Results
Boustise Bust Enhancement Serum, the brand’s eponymous product, is a breakthrough award-winning formula that has already been a best seller to an international customer base. It is a featherlight serum whose profound fat cell revitalizing QuadraPLUMP formula provides scientifically proven results.
‘Boustise is packed with vitamins, micronutrients, enhances fat cell expression, and contains regenerative, fibroblast stimulating actives, with skin metabolism optimizers and adaptogens for corrective hormone balance,’ explains Giselle. The benefits of regular use include gradual bust volumization, lifting of the bust support matrix, and increased skin firmness, hydration, and smoothness, along with the minimization of any discolorations.
Independent studies conducted over 3-4-week trial periods have shown its twice-daily application provides superior fat regenerating results that outperform other luxury leading bust enhancement creams on the market. The Boustise Curve Enhancement line comes from the Epigentix skincare brand, manufactured by CyGen Cosmeceuticals, a company with a pedigree in the production of bust enhancement products extending back to 2006, including the former medispa and dermatologist exclusive brand, LushBust.
Central to the focus of Giselle and her Boustise team, is the commitment to providing viable alternatives to the risky and invasive cosmetic surgery industry. As a former beauty industry insider, Giselle felt spurred to action against harm. ‘After seeing the rise of these fat enhancement/augmentation procedures with high risks and mortality I knew something had to be done.’
Clean And Green Confirmation
Boustise stands out for its commitment to environmental sustainability, responsible sourcing of primarily organic ingredients, clean formulation and manufacturing processes, and charitable community-focused action. The company adheres to best practices for the protection of our environment, as well as focusing on optimal human health and beautification.
The Boustise home of production is an FDA complaint stringent 22617 GMP registered facility in Toronto, Canada, powered by 100% green energy, embracing the Boustise belief that beauty and self-enhancement should never come at the cost of others or the planet.
Boustise represents topical bust nutrition that distills burgeoning consumer trends toward natural ingredients and sustainability, with recent research confirming 40.2% of consumers are looking for natural ingredients when making product choices, and 17.6% are seeking out brands that are environmentally friendly.
Nourishing Futures
As a female-founded beauty business, Boustise represents one in a growing field of successful women-centric operations capitalizing on the inherent assets and intuitions of their founders to respond to customer needs. With a high-tech formulation that features all-natural adaptogen balanced ingredients, Boustise Bust Enhancement serum, is safe for use by women at all life stages, from pre and post-pregnancy through to advanced age.
Ms. Reinberg’s pass-it-on mentality is expressed in Boustise’s philanthropic support of Stellar Bright Kids. A portion of each sale is donated to the initiative which delivers dietary supplements to expectant mothers, youths, and young teens to ensure their optimal nutritional needs are met to support not only physical but mental stamina to potentiate a successful start in life.
Challenges For A Packed Beauty Market
As a whole, the beauty industry has become a crowded space, with pandemic conditions transitioning many brands into predominately virtual enterprises. There is a proliferation of products swelling the online stores, but many are marketed by myth rather than science. Brand ethics, and the substantiation of scientific claims, are not closely regulated. Adding to this is also the looming threat of recession, especially in the Western markets, with already influencers seeing a drop in earnings and even Amazon brands are currently scaling back on their private label offerings. Many of these startup brands will not survive if the predicted fallout should occur, but you can take steps to make sure you are not one of them.
Since then CyGen has been sailing through the market ups and downs for over 15 years. “The way we survived the last major recession in western markets was by diversifying our sales channels and markets, venturing into territories most American brands tend to ignore. When the recession of 2008 was in full swing, the following years we were having great success in the Middle Eastern markets through our distributors, which helped balance out any impact from the scaling back of the American and European prestige beauty markets.”
Opportunities For An Independent Beauty Brand
Opportunities can always be found, even in challenging times. What others see as a limitation can be a unique area for growth. Instead of the popular take on jumping into the market and directly copying existing products on the market, is seeing a more general trend emerge and finding a novel business idea within that emerging trend to create a focused, unique, and memorable brand that adds value in the market no matter the market fluctuations.
The company’s purpose should be meaningful and be able to connect yourself to others to fulfill a growing need. This means not always creating brands to ride a trend but brands that start them. In 2006, the company behind Boustise was one of the first mainstream topical curve enhancing products sold in medispas and dermatologists’ offices with the award-winning LushBust brand. The success of this brand came at being the first in the US market with a luxury premium science-based bust enhancement product and not following the conservative trends at the time.
What Does It Take To Be A Successful Female Entrepreneur?
Constantly staying current and informed about the market conditions, business practices, and techniques of industry heavyweights, are the foundation of understanding how to have a successful brand. Having a deep look into competitors within your market and in the potential near future markets for expansion is key to understanding your own business and how to be unique and establish strong growth. Great ways of accomplishing this are through joining prestigious entrepreneur groups, attending trade shows, networking conferences, or even streaming founder-led webinars and reading expert marketing, sales, and management books and online resources for honing a strong business ethic, while making yourself available to connect with potential growth opportunities.
Ms. Reinberg was already a successful entrepreneur and businesswoman prior to founding her beauty brand. She believes strongly that a conscientious attitude, a determined mindset, and a willingness to travel into the unknown, are constituents of success in any business venture.
‘I’m lucky to have come from such diverse backgrounds valuing hard work and dedication to realize my objectives. You become what you practice enough, so immerse yourself in wisdom, creativity, and joy daily!’
You can find Boustise carried in spas and dermatologist offices across the US, and available for worldwide delivery from its online portal of product information and inspiration, www.boustise.com. You can also follow the brand’s female first vision on its Instagram and Facebook offerings, and connect with Giselle’s personal empowered journey through her socials.
With the Boustise Bum Plumping Cream set to launch at the end of 2022, the company and its founder, appear well positioned to continue rising to the occasion of providing plumping and firming, ethical and safe, bust enhancement solutions to women the world over.