Laurence Moss is a 16 year old entrepreneur from the United Kingdom, who at the age of 13, founded Greedy Growth: a full service digital marketing agency. Since then, Laurence has taken on various large clients for his agency, many doing millions of pounds in revenue a year with extensive marketing budgets.
In addition to this big feat, Laurence also grew a network of more than 350,000 followers from 2018 to 2019 on the social media platform Instagram, which gave Laurence an introduction as to how interest targeted audiences could be monetised. Then realising he could grow other businesses Instagram pages and generate them revenue, he then surged ahead to create Greedy Growth and form a roster of Instagram marketing services.
Covid-19 is currently seen as an adversity for entrepreneurs, cutting their marketing spends, and there is an evident knock on effect in every single industry. Yet Laurence sees it as an opportunity. He shares some words of advice about how a marketing agency might scale up in these difficult times:
‘Lots of marketing agencies are thinking short term. They might try to switch up their client base to industries that are thriving, to make up the revenue they were missing out from clients who are pulling out their marketing spends. However, the secret to success during this time is thinking long term. Marketing agencies should be reaching out to businesses affected by Covid-19, who are completely stumped, and helping them out with completely free marketing advice.
You don’t have to spend money on marketing for them, or provide any services for free, but give them the time of day, and actually care about their marketing, build a relationship with the owners. When Covid-19 is over the owners of those businesses will remember that you’ve helped them with your marketing and at least one in ten will straight away want you to take over their marketing. Once Covid-19 dies down, and industries start to recover, businesses will be looking to get ahead of their competition and go full out, and their first port of call for this would be marketing.’
This young entrepreneur clearly has a plan of action and has thought things out, so what are his plans for the future?
He confidently replied: ‘to develop myself as an entrepreneur, so that no matter what business I go on to run next, I have the ability to succeed in that area too.’
Laurence disclosed to me that he had been slowly building his agencies portfolio over the last few months, including several multi-million dollar businesses that he had on large retainers, so dealing with large businesses is certainly no unfamiliar territory for Laurence, and he poses as a formidable force in the marketing industry.