Scaling a company isn’t easy by any means, especially if the goal is to eventually reach over one million people. It takes persistence, hard work, and passion to be able to do so. Thousands of people try their hand at entrepreneurship each month, making the industry cutthroat and highly competitive, and the only way to stand out is to have something unique up one’s sleeve. Vanessa Julia Florez, CEO, and founder of Aesthetic Everything®, has all of that.
Vanessa’s experience goes back to her education. She graduated from the University of Arizona with a Bachelor of Science in Business Administration and then completed preceptorships at Tufts University and Loma Linda University Medical Schools. For over two decades, she’s been in the medical industry, with over half of that time spent focusing primarily on aesthetics, cosmetic surgery, and beauty.
Along with a background in the medical industry, Vanessa has experience with marketing, branding, and sales. For over a decade, she worked as producer of events surrounding major awards. These include big names such as the Super Bowl Gifting Suite, Emmy Awards Gifting Suite, and more. She also produced and attended multiple charity and celebrity-hosted events, where she presented a range of products and services revolving around aesthetics and beauty. Past celebrities include Previous Host, Gretchen Rossi, Previous Media Interviews by Kevin Frazier, Terri Seymour, and Lydia McLaughlin.
Her secret to success is credibility, because, without trustworthiness and a strong support system that believes in someone, things won’t come easily to them or their business. Vanessa’s reputation for being highly credible is what makes her followers and subscribers flock to her website for the latest information regarding the aesthetic and cosmetic industries.
Aesthetic Everything® has become North America’s number one promotion source for information about the beauty industry and is the largest network of aesthetic professionals in the world. Vanessa and her company expertly promote and deliver their website’s members to all facets of media with the use of their engaged followers. With over one million subscribers across all platforms, Aesthetic Everything® is the leading expert in connecting patients to doctors.
They can reach targeted audiences, which include industry professionals, consumers, top beauty editors, writers, bloggers, and high-profile social media influencers. They do so by listing various doctors, practices, and procedures on their website, which can be found under multiple categories, like Body Sculpting, Facial Procedures, Dermatologist, Lip Procedures, and Plastic Surgery.
Doctors can become a member of the website for the price of $250 USD, which means they will have access to their own page, where they can advertise and promote everything they’re working on, including their practice, product, company, news, and events. This has allowed members to reach hundreds of thousands of website visitors and even resulted in countless television appearances.
Members of Aesthetic Everything® have appeared on ABC, CNBC, CNN, ET, FOX, The Oprah Winfrey Show, Dr. Oz, and The Doctors, giving them the opportunity to reach an even wider audience. All of this boils down to Vanessa’s genuine passion for helping others come together to promote their businesses and create networks.
You can find more information about Vanessa and her company at AestheticEverything.com and on their Instagram, @AestheticEverything1 or email them at vanessa@aestheticeverything.com