Every two-three years a new big social media app comes out and takes over the world. This year so far, TikTok has proven to be called the next giant thing.
As usual, the grown audience doesn’t understand the fun while kids enjoy themselves doing dance challenges or lip-syncing their favorite songs with friends. The app has shown that the social media market is still active and concurrent by attracting so many people to try something new and fresh.
The world’s taste changes and we tend to use new social media networks that fit our lifestyle. They constantly evolve while new networks emerge, since the foundation of Myspace in the early 2000s to Facebook in 2008, then Instagram in 2013, and now it is most definitely TikTok.
But not everybody thinks this way. TikTok’s main audience is mainly 13 to 25-year-old people so not all grown-up users are aware of it. For example, Instagram’s target audience is about twenty to forty-years-old while Facebook is considered to be a social network for people of 40+ years.
Let’s take a closer look at the app’s stats and history:
Here are some of TikTok’s summary statistics:
● By the end of 2019, it had around 850 million users. As for 2020, it is now over a billion.
● Around 30% of the users are between 16 and 24 years old, while the rest of the audience is mostly under 34 years old worldwide.
● The app has been downloaded more than two billion times.
● The social media network is booming in Asia, the top three countries by popularity are India, China, and the United States.
● According to the company, it has around 100 million active users in the USA alone, with 60% of its users being female and 40% male.
How did TikTok appear?
In 2014 a new social media/video-hosting app Musical.ly was developed in China. The company’s target audience was 12-18-year-old teens. Its concept was to film, edit, and share short-term videos (15-60 seconds). The social media main content was dancing and singing video clips. The app had a reasonable success among youngsters and in 2017 it achieved 200 million users. In 2018 Musical.ly was merged with another Chinese social media app called Douying and its name was changed to TikTok to make it sound more catchy all around the world.
The owners of Douying, Chinese company ByteDance, acquired Musical.ly for 800 million US dollars in the year 2017. In 2018, right after the rebranding, TikTok showed great results and became one of the most downloaded applications in the App Store. Since then, the network has grown significantly with over 800 million downloads in 2019.
Is it possible to make money on TikTok?
Currently, Chinese there are no ways of monetizing your popularity and content directly through the app. It is yet very possible to transfer your audience to another source of monetization like a different social media network. Make sure to always work on your content, find space for the improvements. You might also choose to buy real TikTok likes if you want to head-start your career. You will grow your audience quicker and so, the chance to become a real TikTok influencer.
The real cool thing about TikTok is that it promotes users to link their accounts with other huge social networks like Youtube and Instagram, which allows users to gather more people around their content.
After growing a significant audience you will naturally find a way to monetize your videos.