InsMark is a financial services software company founded in 1983 by Robert Ritter to innovate how insurance products were presented to the customers and simplify the whole process. To this end, InsMark has created different software tools specially programmed for calculating and analyzing financial assets.
The company has helped thousands of financial professionals successfully secure clients and grow their insurance businesses. According to the official estimate, their software has over 30,000 insurance producers and other professionals from the finance industry as licensees.
The impetus behind the success of InsMark is Robert Ritter’s extensive sales experience derived from years in the industry as a successful producer and manager. Before creating InsMark, he worked at MassMutual Life Insurance Company as an independent agent and won awards for his brilliant performance. He is also the youngest American to be a MassMutual General Agent, among many other achievements.
Before the inception of InsMark, there was a massive gap in meeting the requirements of creating easy-to-understand presentations of financial data, particularly life insurance data. Robert Ritter identified this through his years of selling experience, and it acted as the catalyst for the creation of InsMark, coupled with the simultaneous introduction of the personal computer.
InsMark produces creative and artistic presentations and leaves the actuarial and legal considerations to the carrier’s primary illustration system. To this end, InsMark designed the Button File, a mechanism to link the proprietary specifications that each licensed insurance company must use to create the transfer of data from its illustration systems to InsMark.
Using this approach, a field producer will present InsMark illustrations as ‘top page’ concept proposals, while legal and actuarial compliance is covered with the requirement that the insurance company’s illustrations accompany the InsMark presentations.
Moreover, actuarial and legal considerations warrant an extensive amount of time and money, leaving little space for the artistic aspect of the presentation. The linking technology of InsMark saves hours. It allows professionals to concentrate on making the presentation more useful creatively and artistically. This technique is one of the reasons InsMark has been a significant attraction for insurance producers.
The products of InsMark that are available to buy on its official website are top-rated in the industry. Among several others, the InsMark Illustration System (IIS) focuses solely on creating compelling “Compared to What” illustrations. Wealthy and Wise®, dedicated to advanced retirement and estate planning, features techniques, strategies, and solves, ensuring no client runs out of money during retirement and wealthy clients pay little or no estate taxes.
The stats mentioned above clearly reflects the impact InsMark has had on the Insurance business. In conclusion, let’s hear what an InsMark product user has to say about it:
“InsMark has important marketing information for every one of the producers in my firm — from the newly licensed to the veteran producer.”
- Gary Curry, President and CEO, ORBA Insurance Services Inc., InsMark Platinum Power Producer®, Rancho Cordova, CA
