Men are tired of allowing women to do all the sparkling. As times are changing, the popularity of men’s diamond jewelry is becoming more and more common – thanks to the rise of Instagram and the introduction of fashion weeks for men’s fashion. More recently, men’s jewelry market has taken a huge turn, especially with a major influence emerging from the entertainment industry. Without a doubt, there is optimism in men’s jewellery sector as manufacturers and designers are refining accessories in line with growing demands. Renowned celebrity jeweller, Ali Lalani, popularly known as Franky Diamond, also highlights the bourgeoning trend of men’s diamond accessories and claims that the industry has solidified its place as both a highly sought after and essential category.
The Toronto-native is amongst the very few to root for and embrace the luxury market of men’s diamond jewellery. What has earned him a greater repute is his unique diamond hand selection and settings, commonly known as Franky’s flushed settings. By encouraging men to style diamond jewellery and accessories, Franky feels he has not just established a new concept in the fashion industry but rather a lifestyle that is here to stay for the years to come. In fact, as opposed to the most common scenario of having female clients, his accessories have found a larger place in the hearts of men. “The penchant for women to adorn themselves with jewellery, especially with diamonds, is a thing of the past. Through my jewellery and designs, I’m trying to change this pre-defined norm by making men feel more comfortable as they wear unique combinations of rings, bracelets, and necklaces. Nothing excites me more than seeing men experiment with the jewellery they wear; this comes after a long phase of men being hesitant to express their personality through jewellery,” added Franky.
So far, Franky has created a range of accessories – right from diamond rings to luxury watches, diamond-studded pendants to crucifixes – all of which are proving a roaring success. As someone who started his career being a tax analyst and then made a shift to being a luxury jewellery designer, he believes, his goal to bring about a change and see men decking out their necks, ears, and wrists is finally being met.
Aside from his work as a jewellery designer, his passion for philanthropy has enabled him to help those involved in the diamond mining process and contribute towards curbing global poverty. To add to this, he has recently partnered with World Partnership Walk – a charitable organization, to save and strengthen people in need.
Having come way ahead in life and his career, Franky owes all the credit for his success to his father and grandfather from whom he learned the art of jewellery designing. “With roots from India and Pakistan, I’d known early in the life that the responsibility of taking forth my family’s legacy would be on me. But I’m proud I honed the skills and reinvented the craft with a personal and contemporary touch,” added Franky.
With new jewellery designs and demands emerging, the opportunities have never appeared greater, shares Franky.