Tim Da Jewler is a custom Hip Hop jewelry aficionado in the making. As the head designer and CEO of TSV Jewelers, Tim has become one of the top designers for custom hip hop jewelry in the Bay Area.
Tim first got his introduction to jewelry through Bay Area rap culture, he was fascinated with how local artists used their jewelry to accentuate their styles and personalities. “ The Bay Area has always had its own swag and jewelry is part of it.” At first, his fascination led him to jewelry wholesale. After spending a few years learning about the industry he moved into making custom pieces with an emphasis on the jewelry variations often seen in hip hop.
Tim still does wholesale selling, however; his primary focus is on customized pieces. Developing this expertise has increased his popularity significantly, but his true competitive advantage is his ability to utilize a wide range of different stones within customized pieces. Tim works with CZ stones, lab simulated diamonds, real diamonds, moissanite, natural VS, VVS, and more. The diversity in his stone expertise and selection stems from his desire to work with a wide range of clients regardless of their designated budgets. This unique approach has truly made Tim a jeweler of the people, enabling him to work with everyone from professional athletes to entry-level accountants.
Tim has also worked with notable celebrities such as Nia Kay and Corey from MTV. Moving forward Tim wants to increase the reach of TSV, working with clients within the Bay Area and across the country. Since its inception, TSV has been completely remote for this exact reason. “We’ve always been strictly digital, back when I was doing wholesale I saw the power of e-commerce, I wanted to bring that same strategy to custom designs.”