Bessie Lee-Cappell did not have the world aligned in her favor, nor did she have many success stories to use as a reference point. She grew up with six siblings, and none of them ever graduated high school, matriculated from graduate school, or graduated from college before she did. She was the first to do all of those, and while she’s blessed, it is one of the most important parts of her life that shaped her story and journey. The only thing she had going for her as a child was people telling her how special she was. It sounded foreign to her until she created her first baby product, Brush Bib, on which she has now built an entire company called Bessie’s Love and Care.
She’s a licensed social worker from Temple University, and she currently works at the Department of Human Services in Philadelphia. With three children aged 2, 8, and 12 to take care of, motherhood is a familiar subject for Bessie, and she used her experience as a mother to create a solution for other mothers. Bessie invented the bottle brush bib for mothers who were frustrated with some aspects of childcare. The product proved to be a game-changer for the baby product industry, and Bessie Lee-Cappell has leveraged that to flesh out her entire business model.
The brush bib is a protective silicone barrier that prevents splashbacks when using a bottle brush. The barrier goes around the brush to keep the dreaded splashbacks in place. Other products from Bessie Lee-Cappell include the eco-friendly, FDA-approved, and BPA-free Pacifier Teether Clip that serves as a teether for the baby and reduces thrush and bacteria. Another product is the Elephant Suspender Clips which also serve as teethers and replace chipped, unsightly, and bite-marked teething accessories. Bessie’s goal is to make the parenting journey easier for parents. In her words, “Frustrated parents need help and support, and we provide that through our products. I would like to further that cause by partnering with other like-minded entrepreneurs to do more. The goal is to beat the odds, and products like mine are revolutionary in the baby products space.”
Bessie Lee-Cappell takes pride in the impeccable design that her company’s products sport. All the designs have neutral colors to appeal to moms and dads. The products are also easy to clean, durable, and small enough to store when not in use. The company and its products were featured recently on First Time Parent Magazine, Fox Soul, Sheshed Show, and Good Morning America. Bessie Lee-Cappell takes her time designing, developing, and inventing products, as she has her sights set on becoming a global brand in the baby product market. She cares about the safety of babies and wants to ensure every parent has access to FDA-approved, BPA-free free and better options of cleaner and more effective products for babies’ oral health. “A healthy baby is a happy baby, and that ultimately leads to happy parents. This is my goal with my company,” Bessie asserted.
Learn more about Bessie Lee-Cappell and her work on her company’s website.