Many new artists have been looking forward to making it in the music industry. It is not easy getting to the top. Luckily, BezKnowsTalent is a signed artist (87thelabel) that has been able to go from humble beginnings in Brooklyn to living comfortably in Atlanta.
BezKnowsTalent is all about loyalty and helping independent artists. He says that “there is no shortage of success, everyone needs to win”. But it does not always just come down to talent, creativity, and originality. It’s not just about the music in the music business. You need to treat yourself like a business, and just like any real sustainable business, there are many moving parts. “The first place to start for all you new artists is making sure that your business is in tact with LLC’s, finances, mananger, a lawyer, etc”. This is something that many people do not want tell new artists.
Just like starting any business, you don’t only have to focus on the tedious side, but also on your brand. Most artists just see themselves as musicians, which is understandable, but at the end of the day this is entertainment. You are a brand and your only goal is to bring as much brand-equity to your name as you can. “Don’t ever forget what it was like seeing your favorite artist growing up, dissect why you liked them and figure out why you were drawn to them” Bez says.
Overall, treat yourself like a professional and stick to your brand. If you don’t do these two things, people will try to take advantage of you in this industry.