Miguel Roman, founder and CEO of Blue Roman, established the brand to provide consumers with solutions that significantly impact the world. Miguel recognizes that such lofty ideas should begin with his immediate circle of influence – his Brooklyn family and community. The company founder also acknowledges the positive impact other people have had on him, and he hopes to pay it forward with his leadership.
The inception of Blue Roman traces back to 2013. At the time, Miguel started working as a custodian and handyman for the board of education school system. Due to the demanding nature of the job, Miguel was on his feet the whole day. He quickly realized the need for comfortable shoes. As soon as his schedule permitted, Miguel met with specialists to learn about adequate footwear comfort.
What started as a mission to address a personal need developed into a journey to help everyone in a similar dilemma. Miguel knew that he shared his concern with many others: fellow blue-collar workers, athletes, farmers, landscapers, medical professionals, and military personnel, to name a few. Committed to the idea of filling a gap in the industry, Miguel launched Blue Roman. The brand’s driving concept was to create high-performance socks with the right technology while maintaining a fashionable look. “For one, we strongly believe that socks should look as good as they feel,” says Miguel Roman. He describes the process of growing his company as going through an extremely bumpy road. “We went stitch by stitch, and mile for mile going full circle into creating a high-performance apparel,” he explains further. After five years, the brand finally created a product that supports foot health and comfort. An emphasis on endurance and high-impact movements pushes what is possible in apparel through innovative thinking. The sock is only the first step in Blue Roman’s inevitable rise as a household name in technology wearables.
Today, Blue Roman offers products under the sports series for basketball, football, skateboarding, and track and field. The brand also carries an enhanced sports and performance series. This line caters to clients involved in all-weather performance, extreme sports, and military service. Moreover, Blue Roman socks provide an excellent cooling effect and sweat resistance to ensure customers with superior results. A unique weaving is used in production, offering compression, odor control, durability, and versatile use.
The company proudly introduces the Blue Roman Phoenix and Triumph Editions. Representing the strength to rise from the ashes of failure and defeat, the image of the phoenix parallels Miguel Roman’s personal journey. Meanwhile, the Triumph Edition expresses the brand’s message of realizing one’s potential through perseverance.
Blue Roman provides its performance-minded clients with the resources to identify and find the solutions that are most relevant to them. For more information on the Blue Roman story and its technology-infused products, please visit Blue Roman’s website, Instagram, &Facebook.