Facebook Live is a video streaming service on Facebook that lets users broadcast live videos to their audience through you’re their profiles or company page. Released in 2016, it’s a relatively new concept that many marketers are still trying to get to grips with. But those who have learned the ropes are reaping huge benefits.
Once you have created a video for your Facebook Live, it remains on your profile or page for your viewers who couldn’t watch it live to see. Also, the videos can show up in the news feeds of individual viewers during the live broadcast and after it’s ended. And because Facebook recently updated their ranking algorithm, it’s now much more possible to see these videos live.
Do you want to use the Facebook Live feature to broadcast to your viewers? If you are struggling to understand what this is all about and how best to take advantage of it, this ridiculously simple Facebook Live guide will help you a great deal. We also tell you the reason you should choose your WordPress Facebook feed carefully.
Why You Should Use Facebook Live
That video marketing is effective is not a secret. However, did you know that Facebook Live videos get three times higher engagement compared to an offline video? Research also shows that Facebook Live videos attract five times more likes than ordinary photo posts, provided you use the right social media feed.
It doesn’t matter whether you want to raise awareness of your brand, increase engagement with your customers, or get more leads walking through the door. You will find that Facebook Live is a priceless tool. Here are fives to get the best of Facebook Live for your marketing campaigns.
For Connecting With your Audience Most Genuinely and Naturally
If you suspect that your customers perceive you as a stuffy, corporate robot, then you can use Facebook Live to add some element of personal touch to your engagements. Live videos offer the best way for companies to connect with their followers and potential leads. It looks like meeting in-person with your customers because the event takes place in real-time and face to face. Through Facebook Live, you have an opportunity to show your viewers that your business has caring and real people behind it. This enables you to build trust with them and can attract more business.
Enables you To Respond to Questions in Real-Time
While your company’s Facebook page offers a great way to interact with your customers, it shouldn’t be the only way. Facebook Live lets you respond to your followers’ comments or questions instantly and in real-time. It enables you to interact with your customers at the time that they are most interested.
To do this in the best way, you should create a recurring series. A good example that I like to show my readers is the Scouted with Sephora series by the same company. The company takes advantage of the series to share information about less popular makeup products, as well as answer questions that viewers may post.
The best way to nail the strategy is to be consistent in terms of the time and also the day of the week when you go live. Also, have features host that don’t hesitate to show their personalities. Finally, ensure there is someone by your side that monitors the questions as they come in to enable you to answer them in real-time.
It Lets you Broadcast an Event to Viewers That Couldn’t Attend
The single biggest advantage of Facebook Live is that it enables you to showcase an event and even connect with leads or customers that could not attend. Maybe you invited a guest speaker to come to your office, or the CEO is delivering a talk at a local event. The only thing you require is a stable internet connection and also permission to stream it. This makes it possible to broadcast the live event to people who didn’t manage to attend.
For Sharing Industry Updates
Ultimately, the main aim of social media is to try to engage your customers naturally and not appear to always be selling to them. One of the most effective ways is to keep them up to speed with the latest industry trends. Facebook Live is a great place to start, provided you try to avoid being too sales-y. It also enables you to come out as a pro in the field, which will make people start tuning into your show to stay informed about the latest goings-on in the industry. At the same time, it will also build an engaged and loyal following.
A good example is Hootsuite. It started the HootLive series where they broadcast the most current social media news Live. It shows their audience that the company cares about informing them and also sharing knowledge with them. At the same time, it uses this opportunity to engage and respond to questions and comments from its customers in real-time.
For Showing Your Company Culture
Finally, you can use Facebook Live to show your customers the unique values and personalities behind your organization. Ideas for this are aplenty. You could stroll around the office and show your viewers your space, share a sneak peek about your company, or even interview employees. You stand to benefit in many ways when you share your company culture with your viewers. They include the potential to get bring onboard new followers and recruiting new hires.
Since its inception in April 2016, Facebook Live has grown to be one of the best ways to engage Facebook followers. Even better, the algorithm loves it so much. However, there is a lot of competition in this field. To get people to watch your videos, you need to be creative and create content that people actually love. When used to perfection, the strategy can increase brand awareness and even attract more people to become your customers.