In recent years, videos have changed the face of marketing. Implementation of a marketing strategy requires that it doesn’t remain a slingshot plan and delivers quality work.
With videos, the visual appeal is increased, and the audience can focus on increasing the traffic and conversions on the website. SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
The year 2020 is all about entering uncharted waters. With active, enterprising skills, you need to have authority and time in your favor as well. To enable activity on your videos, you have to revamp your strategy to stand apart.
Here is a list of relevant tips to make the most of your videos with SEO.
1. Adept Research of Keywords
Keyword research is a vital attribute necessary for attaining success in the SEO landscape. With the advent of technology and marketing tools, keyword research can be done using paid or free subscriptions.
Adequate research on keywords ensures that your ranking in the search page is higher, and in turn, you’re noticeable to others for a particular keyword search. When the search is targeted to a keyword, its necessary to ensure that if your video is related to the search, it pops up in the search category results. Around 8% of search queries are phrased as questions. (Moz)
Considering categorical searches, if your video has the keyword either in plain sight or embedded within the video, it appears for users that the video must work in your favor. Without research, the created video won’t be found, and the marketing won’t be a success.
2. Landing Page and its Optimization
Once you’re aware and sure about the keyword to be used, make it your job to incorporate it into the created video. Always optimize with a single page in mind as being the niche and the singular entity. If you try optimizing multiple pages at once, that’s when the keyword gets lost in translation or in the search itself. SEO leads have a 14.6% close rate. (HubSpot)
In the search to make your keyword visible, could you not end up killing it in turn? To fully attain optimization in your video, a dedicated page in the form of a landing page must strategize the marketing framework. Every page is authentic and plays its role individually in maintaining the video’s rank in the search results. Always pay attention to the nuances, and the keywords are more than a tiny detail.
3. Necessity of a Well-Structured Data
Well-structured data is as important as the keywords for establishing a hold in the video’s ranking and search results. This data structure aids in the continuous sharing of information across various platforms like Facebook and Twitter.
In the absence of structure, the search engine like Google will instantly try to create its design depending upon the data available. In such cases, the metadata may get avoided completely. This, in turn, leads to loss of information, which may result in the video not appearing in the search results.
A well-structured video increases the chances of it being clicked on by users. The elements that make up a good structure are as follows:
- Title
- Explanation
- Thumbnail link
- Date of creation
- Time
- Embedded paths/links
The code can be modified accordingly, depending upon your requirements to achieve a well-defined flow and structure to the video format. The snippets of information can be inserted into the code.
4. Adding Backlinks to Website Domains
Adding links that trace back to your website should always be present in the video description. The user’s experience is significantly improved when they are allowed a peek at the information in detail.
The presence of a link improves the user experience and gives them a chance to glance at the detailed overview of the website information. Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
5. Presence of a Video Transcript
A common mistake on account of many content creators and marketers is the overload of keywords in the video description. It’s referred to as keyword stuffing and should be avoided at all costs. Video is the #1 form of media used in content strategy, overtaking blogs, and infographics. (HubSpot)
The keywords being used should be used naturally in the descriptive text. In turn, Google creates an index for the video listings, and it’s a mean feat to impress the top-notch search engine. Every keyword should be used prominently in a knowledge enriching manner. Building the value of SEO lies in the power of the keywords being used and their positioning. Hence, the chances of viewing the video are increased manifold.
6. Thumbnails are essential
A Thumbnail gives a preview of the video being reviewed and controlled by the user through customized versions. The icon enhances and increases the chances of the video being clicked on and viewed subsequently.
Even though specific forums generate a thumbnail image for the videos, it is always better to create a personalized version to target a particular audience and note the video’s performance. “At Wistia, we found that our videos with custom human thumbnails receive up to 30% higher play-rates than those without.”
A pro tip in this venture is to take a personal opinion after giving a thorough look at the thumbnail. Begin by asking yourself whether you would click on a particular thumbnail when it is on a page with targeted competition from others as well. If the answer is yes, you can rest assured that the thumbnail will work wonders for the videos’ click-through rate.
7. Promotion on social platforms
Identifying a niche for your video’s maximum promotion is just the beginning of many steps involved in its marketing plan. A long-term and efficient strategy is to increase the number of times the said video can be shared on other platforms.
Motivate your audience to click on the share button and subscribe to your services so that your visibility is significantly enhanced.
8. PPC as Clickbait
A pay-per-click campaign is a very successful marketing tactic that is used by advertisers the world over. A collaborative framework with the campaign will help boost the SEO and the organic reach of the brand being advertised.
This campaign singlehandedly helps improve the ranking of the video. It is an excellent alternative to SEO in general. It reduces the time required for advertising and helps in achieving the goal in reduced time.
9. Quality Analysis
All videos need not be professionally made with paid templates or services, which add more flair than value to the video. Once you know the target audience and the niche to showcase the video, try branding, and explain the video in tandem.
Asking questions while promoting the video improves the image and focuses on the quality content, which can be included in the video. Simultaneously, making it attractive, it is also essential to maintain the quality and do a thorough audit to represent your efforts in the video.
It is always better to do a double or triple quality check before launching the video so that your efforts can shine through in the best light. The second pair of eyes will undoubtedly help you to curtail mistakes, if any, and improve the scope of performance for your video.
A Tip to be considered is keeping the videos as short as possible. People have a short attention span, and keeping videos neat, crisp, and alluring will increase the engagement levels and outreach.
The average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)
Conclusion
Videos are an evergreen medium of information exchange – even Professional SEO services companies have started adapting this strategy. They have the power to bring about and drive revolutions. And a good, informative video, wherein all the SEO practices are taken care of properly, can bring in traffic like never before.
So that was our take on all things video. Hope you found it informative.