Lotanna Ezeike, 23 from London, UK is the founder of XPO. XPO is an iOS platform that helps influencers get paid easily.
Influencers have always had a problem with getting payments on time. They endorse a product and then need to wait for 30-120 days before getting paid. This wait time is very uncertain and unfair as the brand is instantly benefited from the endorsement and the endorser is left for months without payment. The influencer has no choice but to wait for payments because, If they ask for an advance or upfront payment then the brand’s cash flow is affected and the influencer risks losing the partnership with the brand.
Through XPO influencers can get paid instantly and brands can peacefully pay their invoices at their pace.
After an influencer delivers content endorsing a brand, they can put in an immediate payment request with XPO. XPO will then process this request within 24 hours, and pay the influencer by taking the capital from their partner Sonovate. XPO charges 10% of the total invoice amount from the influencer. The brand then pays XPO within 30 to 120 days.
XPO was launched in September 2019 after Lotanna and his team of co-founders were able to raise £13k in funding. Today, XPO works with 2000 influencers and is ranked as the #1 app for influencers in the UK AppStore.
Lotanna has plans to expand XPO, he is in the working out methods to partner with big brands to offer XPO as an alternative payout option to the creators and the agencies that work with these brands. Further, he also wishes to scale and build XPO’s invoicing proposition over the next 18 months.