Facebook has innumerable advertisers advertising their product to be the best among the rest. Even if not the complete clan but at least a handful are your brand’s competitors. So every brand needs to know how to stand out from the rest.
Advertising requires a good budget and loads of efforts and creativity thus just setting down and making something that ‘looks good’ or ‘looks like an ad’ doesn’t make sense, neither is profitable. One needs to have a clear idea what one is competing against and how they can differ and stand out in front of the customers.
Knowing how the competitor is doing and how, thus matters to the brand. The brand needs to do their research and find out the customers needs, ask the right questions about the complete campaign and analyze the complete data before they finalize their campaign.
Here one can take the help of competitors by spying on their ads to find out how they are marketing differently. A Facebook ads spy app like Adspy will help the brand sharpen their existing strategy and not copy the competitors. It is a way of doing a competitive analysis. You can try it with an Adspy coupon initially.
The brand can run a competitive analysis examining real-life examples and getting valuable insights to make their ads better. It will help the brand understand what kind of ads Facebook is releasing. This is not like keeping a tab on the competition rather using them as a means of reaching customers.
The customer feedback on competitor’s ad will help make the Facebook marketing strategy precise and hard hitting thus saving time on split-testing and valuable ad spend. The brand can understand what design, audience, and copy choices will be needed to make on their ad.