Whether you are an individual, a small business, or a major company, having a strong online brand presence is vital to surviving and thriving in the new digital marketplace. As main street moves from the brick-and-mortar model to the web, having the ability to quickly and effectively reach potential clients and customers online will ensure that your brand can grow and scale to meet the expectations of the next generation of consumers.
Your brand is far more than simply your website or a Facebook page. A fully-fledged digital marketing strategy will encompass websites, digital communication channels, and social media accounts – all of which have their own unique development style and expected outcomes.
Partnering With A Social Media Influencer
If you are ready to get serious about building your online brand, where should you turn to find help in developing a digital strategy? A new trend in digital marketing is finding companies turning to an unexpected source for social advice: social media influencers.
For Nathan Johnson, building successful social media channels is his bread and butter. His social media accounts have grown to an incredible 10 million combined followers.
While a strong following alone does not make a social media success, consider this: Johnson’s social media presence began to net him a seven-figure revenue while still in college!
Johnson’s rise to fame began with a simple desire to build a fun and engaging social media account when he was 12 years old. Over time, Johnson began to invest more time and money into his online persona and brand, which paid off as people began to follow his account due to his consistently fantastic content.
Soon, Johnson found himself with the opportunity to work with a variety of other online influencers and companies, working with brands to promote products, services, and brand identities. It was this shrewd marketing sense that led Johnson to move his social media hobby into a lucrative full-time job.
Not satisfied with simply being a social media success, Johnson has now turned his sights on helping other brands develop their own social media and digital presence. He is now working to develop and launch an online media marketing company, using the skills and tricks that made him successful to help others experience similar results.
The key to successful online marketing is not to simply show your products, but help your products reach and engage the online consumer. Companies can no longer wait for buyers to walk by and enter the shop door.
Brands must now take the initiative to reach their consumers through engaging content that digital users enjoy interacting with. This means developing a robust digital media strategy that is backed up with budget and plenty of content to go around.
Ready To Take Your Brand To The Next Level?
So how can a business or personal brand take the steps to capitalize on the social media marketplace?
Here lies the beauty of working with a social media guru such as Johnson. With his ability to build a successful brand through simply creating enticing content, Johnson has shown what it takes to bring in online fans and keep them hanging around for more. A company willing to team up with an online influencer has much to gain from teaming up with the best in the business!
As Johnson begins to build up and launch his online marketing company, you can bet that companies will be lining up to take advantage of his experience and expertise in the digital marketplace. Don’t get left behind. To learn more, follow Johnson online, and watch for the launch of his new digital marketing enterprise soon!