The rise of the influencer has been widely chronicled on social media, as well as the rest of the world. They have become the modern celebrity, especially during the Covid-19 pandemic, as most people are forced to stay at home and use the internet as an outlet for enjoyment. These influencers provide much needed relief through their posts, videos, or stories. Their growing popularity and “influence” has given rise to paid marketing campaigns, where brands line up to have famous influencers promote their product or service, through the influencer’s page on social media.
This has led many influencers to achieve monumental monetary success through brand endorsement. Jessica Bartlett is one of those influencers, having amassed a following of over 1 million people on her Instagram page. During her extensive time on the platform, she gained immense knowledge and experience about the intricacies of this new opportunity to monetize off her image and likeness. However, she noticed a glaring problem with the system, and saw an opportunity to help influencers achieve a higher earning potential, by letting them create their own platform, where they can “capitalize on you”, rather than letting brands get all the financial glory. She created a subscription-based platform that gives influencers control over their content, as well as the ability to monetize off their very own platform, rather than the likes of Instagram and others.
COY Co. is Bartlett’s innovative gift to her fellow influencers, and it is sure to be a booming hit that captures a large share of the market that is held by various other social media platforms. Her platform enables influencers to create content that goes beyond what can be seen on popular platforms like Instagram. COY Co. acts as an elite platform that requires an influencer to have a certain amount of followers to be considered. Bartlett built COY Co. on the foundation that it would empower influencers, and break the traditional business model of paid advertising through the use of other platforms.
COY Co. is in stark contrast to sites like Patreon and OnlyFans, as the influencers don’t have the perception of sex work attached to their name. Rather, they are seen as the cream of the crop, and if they are on COY Co., they are the functional equivalent of an A-list celebrity in the influencer world. Bartlett’s experience was critical in the formation of COY Co., as she knows the obstacles, as well as the opportunities that are always being encountered by her fellow influencers. COY Co. has enacted safety measures that protect influencers from content leaks, where any content leaks are guaranteed to be removed within 24 hours. COY Co. also has a dedicated legal team in place to protect influencers from any legal hurdles, as well as any other issues that can hinder the exclusive content production of the influencer.
COY Co. is also an intriguing platform for loyal followers of an influencer, as they are given the chance to see behind-the-scenes content that could not be seen elsewhere. Just hit the subscribe button and instantly become more intimately familiar with your favorite influencer. COY Co. also offers tremendous production capabilities, aiding in the planning of photo shoots- such photo shoots are invaluable to the influencer as just one photo shoot can create several weeks’ worth of content. COY Co. also handles paid marketing and media campaigns. All the influencer has to do is show up, and let COY Co. handle all other aspects, mainly substantially increasing revenue for an influencer.
With Bartlett’s ingenuity, dedication, and commitment to success, COY Co. will soon be the leading influencer platform, and be a powerful force in disrupting the existing business model, one that gives influencers the short end of the stick.
To learn more about COY Co., please visit their website at www.thecoyco.com or their Instagram page @thecoyco.