What is your business specialty ?
Over 10 years I managed to work in all the digital ventures and verticals. What I’m recognized for is crafting an attractive offer for high demand products after analyzing an existing audience. It’s basically building what people are already demanding and presenting it in the way they want it to be offered to. It’s a reverse engineered commerce psychology.
What was your first failure and what you learned from it ?
Every day you have to face micro failures and obstacles or missed objectives. That’s the status quo of an entrepreneur. And I learned to look at “un-successes” as simple feedbacks.
What was the best growth hack you ever came up with ?
I was growing a watch brand with low starting capital. I had virtual assistants identifying our ideal customers on competitor’s Instagram pages and engage with them. Those who responded visiting our own Instagram entered into a Custom Audience which is an advanced targeting tool offered by Facebook to run Advertising to. I was able to generate a big targeted audience at no cost.
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