Tuned in Tokyo is an American company founded by Frankie Quiroz and Brian Porter in the year 2015. After massive growth on social media, they took the business to the next level by launching a clothing line
What makes Tuned In Tokyo different from other streetwear niche brands as yours?
Our branding and presence definitely sets us apart. We’ve spent years trying to figure out the best way to get our designs done right. The designs are mainly for the people. We design shirts for our customers and we hear them out. Ultimately, we believe this sets us apart from any competitors because we give out what the people want.
How Tuned In Tokyo Became an 8-Figure Fashion Brand ?
There is no doubt that the entire automotive industry is extremely competitive, and therefore surviving and growing in such a tough situation is not easy. However, the company has been able to weather some of the toughest competition and has been able to register impressive growth. At the root of all this is that Tuned In Tokyo has more than 100,000 happy customers. They also have more than 1M followers on Instagram. They also have sold out arenas for their car events which gathered more than seven thousands in each event.
Finding Their Niche :
Combining their love and knowledge about apparel and marketing was the winning combination in this case. They focused on one area, investing their time and money throughout the years. Frankie Quiroz ( a co-owner of the company) knew they were in for a treat, as their plan was not only to start a company but to create something innovative that will stand out in the market. By focusing on one particular niche, they gained a better insight into their clients’ needs and wishes.