Messenger bots are increasingly becoming a major part of customer service in the world of online business today, as 80% of business owners claim their intent to use Facebook Messenger bots by the end of 2020. With an infinite amount of information that can be programmed into these bots and the ability to answer people any time of the day from anywhere, messenger bots are the first form of AI customer service that business owners just can’t ignore anymore.
Therefore, for those who have not considered the benefits of these bots yet, Amazon marketing coach and sales expert Akemi Sue Fisher, warns all business owners should change their mind as we head into 2021.
“Messenger bots are becoming the standard for the more driven and hungry companies, which means everyday consumers are expecting that instant, custom-tailored bot response to their questions,” said Fisher. “They don’t want to wait anymore. If they wait on your site, they are going to find the next site that doesn’t make them wait.”
The Messages Beyond the Messenger
Fisher continued that these bots can be used for a lot more than merely answering customer questions. In fact, these bots are being leveraged for:
Email Retrieval: Bots can send out automatic requests to gather emails from prospective clients. The emails are then added to a master email list that can be used for more and more sales.
Update Pushes: Bots can provide clients with brand new updates about product sales, releases, and discounts.
Ebook Announcements: Bots can show past clients about a new e-book, recipe book, and other kinds of sales products that are used to aggregate emails.
Community Building: By asking the right questions regarding lifestyle preferences and choices, messenger bots can help organize prospective clients in different Facebook communities. With these niched communities, sellers can custom tailor their messaging and product announcements based on the interests of that respective community. It’s much more effective than a catch-all campaign.
By using unemotional messenger bots, businesses can meet the buyer where they want to be met. They don’t need to push out aggressive marketing that is overwhelming, and many times, not in line with what the buyer actually wants.
“Buyers want some kind of customization in their buying journey today,” said Fisher. “Even if a company sells one product, like a bicycle, that one product needs to be changed for a 14-year-old girl versus a 70-year-old man. These different buyers have different pain points, requests, and requirements. With messenger bots, businesses can configure communities pointedly for each buyer. It’s a win-win for everyone’s commerce experience.”
Fisher concluded that the most effective bots in the game are the ones that get customers talking about their passions, likes, and interests. Once a customer talks, says Fisher, they will reveal their issues and what solutions they seek. This information is priceless, and any company can wield it in their marketing campaigns.
Having closed $2 billion in sales on Amazon alone, Fisher knows how important it is to listen to the customer and provide them with the buying experience they desire. She is coaching everyone interested in mastering the art of eCommerce in 2021.
