Hyperpigmentation is a serious lifestyle disorder, which has gained much importance in recent times. Globally, the pigmentation disorders treatment market was valued at approximately USD 5.2 million in 2017 and is expected to reach USD 8.4 million by 2024. In India, about 80% population is affected by pigmentation disorders. Topical skin care products and other medical approaches have been adopted by clinician’s to mitigate these disorders.
Dr Lita founder of LosJovenes Clinilogic states “being a clinician, aesthetic medicine practitioner and women entrepreneur, I foresee that there is still a huge gap between availability of skin care products which is effective, has minimal side effects and technology driven”. She further states “that what we are developing is intelligent technology driven phyto dermaceutical for skin care”. This Bhubaneswar, India based technology driven start-up, is working to find viable natural and effective alternatives. Utilizing nanotechnology, the start-up currently focuses on exploring exotic plant sources to produce innovative and niche skin care product.
Overcoming challenges
The biggest challenge for any company is to arrange funding to set up its own research facility. Dr Lita states that with limited industrial experience, I connected with right people who supported me in my entrepreneurship journey.”
Dr Lita credits her mentor’s Dr Mrutyunjay Suar, CEO & Founder KIIT TBI, his team and incubation partner, KIIT- TBI. “The support received has not only included mentorship sessions to improve on our business pitch but also valuable technical guidance to sharpen our pitch impact,” she says. She would also like to thank Dr. Achyuta Samanta, Founder KIIT & KISS for providing the enabling ecosystem.
As an entrepreneur, you are supposed to know everything and do everything, which can be overwhelming, but through all the support from incubation partner KIIT-TBI, it’s all been wonderful and worth cherishing. “In all, the journey of LosJovenes Clinilogic has been worth every hurdle so far!”
The start-up is currently supported by and funded by BIRAC’s Biotechnology Ignition Grant. Dr Lita states that “this ignition grant will help us to refine our proof-of-concept studies and future product development”.
About the Founder
An MBBS and double Master of Medicine from Australia, & Fellow in Aesthetic Medicine, Dr Lita Mohapatra’s fascination for aesthetic medicine & cosmetology came from her mantra of travelling the road less taken. She has been successfully working on revolutionary skin-cell treatments for hyperpigmentation. Dr. Mohapatra has striven forward excellence culminating into establishing her own entrepreneurial venture Losjovenes Clinilogic Pvt. Ltd. Ascending so many stages of success on the rungs of hard work and perseverance, Dr. Mohapatra has earned many laurels for herself such as Times Health Icon in July 2019, India Excellence in Aesthetic Medicine in December 2019, India Excellence as Woman Entrepreneur in Holistic Healthcare in December 2019, felicitation as Top Emerging Woman Entrepreneur of Odisha BY KIIT TBI in February 2020.
Way Forward
At present the company is at the stage to launch some products this year, and post BIRAC’s Biotech Ignition Grant, it would focus on raising funds for scale up and product launch. The founder is looking at initially targeting product distribution in South East Asian countries and further penetration to global market.
“In the next 3 years, we want to expand into global markets. Moreover, we are looking to develop our product pipeline further to strengthen our customer portfolio,” says Dr Lita while outlining the future agenda.
LosJovenes Clinilogic surely has a huge advantage in terms of geographical location, as South East Asia is the hub for skin care products. Looking ahead, the company intends to leverage the advantages of both location and industrial collaboration over the next 3 years to ensure that it can make a huge difference towards launching innovative and niche product in skin care.
Our best wishes to Dr Lita & her company for their unique idea.
