Only the world’s most knowledgeable business people have managed to create success during the COVID-19 pandemic of 2020. Where company growth was stunted and industries became unprofitable overnight, entrepreneurs struggled to find a new direction amidst the unprecedented uncertainty.
Throughout the pandemic, high performers clamored for a return to peak fitness. @jonathanfogelberg is the CEO and founder of COACH JF, and set out to provide exemplary coaching services. Already a highly recommended trainer for athletes, Jonathan was able to adapt his approach for those looking to take control of their personal fitness.
Competitiveness has been within Jonathan for the duration of his life. Starting at the age of four, the future CEO engaged in ice hockey, soccer, and golf, gaining valuable experience in competitive sports. These early life activities inspired Jonathan’s business ventures, too, as watching his parents work overtime to fund his development in ice hockey fuelled his desire to build a business that could one day repay them. The tragic death of his father in 2020 leaves the coach with a sole pledge to help his mother retire this summer at the age of 57.
Jonathan’s business has long revolved around helping athletes achieve their fitness potential, with the intention to attain the coveted IFBB Pro card. Indeed, the ambitious entrepreneur has assisted clients to achieve over 270 top three placings since 2016 and six IFBB Pro cards since 2019. However, with the majority of competitions being cancelled in 2020, he has now looked to a wider pool of clientele, providing a comprehensive fitness solution to all in need of a new lifestyle.
With the growing nature of the fitness industry, Jonathan has turned his attention to the global potential of COACH JF’s accessible business model. With its leader now based in Dubai, COACH JF looks to become the number one fitness solution for aspirational people across the world.
