One of the challenges facing marketers today is how to increase conversions across their sales funnels. Marketers wonder how they will keep the customer coming back. Whereas the internet is full of information on how to increase conversions across sales funnels, it is always better to hear it from a guru.
Justin Goff is one of the top copywriters in the U.S. Goff has worked with some of the biggest brands in direct response marketing. Since 2010, this serial entrepreneur has made a name for himself in the online marketing niche. “I’ve been called the “Warren Buffet of Funnels.” I help the most significant direct response companies dial-in their funnels, so they convert better (companies like Golden Hippo, VShred, Dan Lok, Paleohacks, Agora Financial, and more), he says.
We had a chat with Justin Goff to learn more about increasing conversion rates in sales funnels.
A Bit of Background
Goff ventured into entrepreneurship to pay off a gambling debt. “I got into online marketing because of a $1200 gambling debt I had in college. At the time, there was no WordPress, and the digital marketing world was still relatively young. I had no idea how to make a website or run a business. Still, I set up some ugly websites and tried to make sales,” he says.
It is from the ‘ugly’ website that Justin made his first $149. “I was excited when I saw the message from Paypal. Finally, the dream of being my own boss was starting to look like reality. I’ve never looked back since then,” he says. The young entrepreneur partnered with his trainer to create an ebook titled 31 Day Fat Loss Cure. Goff then started a supplement business, which he grew from $0 to $23 million in less than three years. The supplement business succeeded because Goff was able to turn cold traffic to loyal customers.
In 2017, Goff sold his supplement business for a multi-million payout. He now uses his experience in copywriting and marketing to help other companies achieve online success. Goff helps online entrepreneurs and copywriters get their offers converting on cold traffic (i.e., Facebook ads, or Youtube). “I also run a program called Copy Accelerator, which is $35,400 a year to be in. We currently have 108 members,” he says.
One of the keys to increasing conversions is adding value. Goff states that adding value is what makes your product stand out from other competitors. “People are willing to engage in business with you if you stand out from your competitors,” he says. You can, for instance, work on developing your product’s perceived value. This tactic involves leveraging marketing techniques to ensure that customers feel good about purchasing your brand.
Did you know that videos increase conversions by 80%?
Goff is the mastermind behind the biggest marketing videos you see all over the internet. “Most people have clicked on one of the “1 weird tips to lose 3 lbs” ads that I’ve consulted on (there’s hundreds of these that I’ve helped within tons of different niches, but these would be ones people are familiar with),” he says.
People love videos more than text. This is because our minds can process a video 60,000 times faster than it takes to process a text. Appealing to today’s visual world requires you to invest in videos that establish an emotional connection with your target audience.
Pay-per-click(PPC) is another strategy for boosting lead conversion rates. PPC allows you to pay websites that advertise your business. However, you only pay the other party once someone clicks on your ad. Goff states that the secret to PPC is page-level targeting. Page-level targeting is a personalization technique that helps you deliver customized messages to your target audience.
Goff helps business owners bring in 200, 500 or even 1000 new customers per day from cold traffic. He is an expert in all matters to do with acquiring customers. So far, he helped over 200 businesses in their marketing campaigns.
What challenges do you face in increasing conversions to your business? Kindly share your experiences with us.