Landon Murie is the founder of Goodjuju; a marketing and SEO firm that assists property management companies with the required digital exposure they need for proper brand growth.
Goodjuju works only with property managers and this well-focused effort allows them to be specific about how they want to achieve results. They build amazing websites, create innovative SEO campaigns, and help in reputation management.
Their array of services help their clients achieve more online prominence and bring more property owners and investors to their doorstep. So the question today is, how has Landon provided top-notch service for his clients consistently? This article covers all that and more.
Reaching Out
As a newbie in the digital marketing industry, you might be tempted to venture into multiple areas of concentration in a bid to earn more income. Landon strongly advises against this. Instead of doing this, try finding a niche or an area of specialty.
Once you find your niche, carry out proper research, and observe how the niche operates. Landon goes on to disclose that most people stop here and wonder why they don’t have clients.
After this step, the next thing would be to reach out to people that could be in need of the services you offer. No one will purchase your service if they don’t know about it. You can connect with people in your geographical area or go online. Who knows, your next client might just be one cold email away.
Handling Stress As A Digital Marketer
In today’s society, most people venture into a trade because of the potential benefits it may give them. This usually backfires in the long run and they end up in shambles. Landon explains that the reason he experiences little or no stress at all is that he loves what he does.
He shares that marketing and SEO are more or less like a game that you’re trying to win. There are testing, tweaking, and the monitoring of progress and this makes it super fun for him as he witnesses the progress of clients and the company progress first hand.
However, one thing that makes work a little stressful is demanding clients. Clients who need constant attention and communication and in dealing with them, they try to solve those issues by setting clear expectations upfront.
Other than that, Landon loves to stay stress-free by visiting the gym every day and he also tries to travel and hit refresh as often as possible.
Values Every Digital Marketer Should Possess
One of the biggest things Landon has learned regarding marketing is that when you focus on obtaining real results for your clients, personal and company growth will happen more naturally and more clients will be inclined to purchase your service.
“Focus on doing the best job for clients and all other things will fall right in.” – Landon says
He has also learned the importance of creating systems that people can follow if they want to scale businesses. If you are successful, it gets to a point where you will need help with continued growth and the serving of clients. Without a good system in place, training, and the management of work, things will fall apart.
Attention should be fixated on developing these systems and creating guidelines that are easier to teach and follow if possible because, at the end of the day, you will be delighted especially when there are new people infused into the system.