Liz Kennedy is the TV Beauty Expert turned Influencer shaking up the beauty industry. Despite her impressive career as an On-Air Beauty Expert, a Host and Producer on The Steve Harvey Show, and her time as the face of Super Model Cindy Crawford’s Meaningful Beauty Skincare Line on QVC, Liz is slowly becoming one of the most coveted TikTok Beauty Influencers. Since Kennedy is so committed to using her knowledge and her voice to help females use beauty products for self-empowerment and confidence, she made the decision early in her career to meet these people where they are at.
Liz is always evolving and looking for a new way or platform to reach her audience; she found one in TikTok. The video-sharing social media network has quickly become one of the fastest-growing social media platforms on the market and it is considerably popular with younger demographics. While Liz’s competition stuck their nose up at TikTok, or ‘didn’t get it,’ Liz made the egoless decision to try it and see if she could build a newer, younger audience there. Her risk paid off, now Liz has over 7,000 followers on the platform and multiple videos hundreds of thousands if not more than a million views, she is part of a wave of creators bringing truly innovative educational and professional content to the app.
Liz recognized that TikTok’s arc will parallel Instagram’s. When Instagram first got popular, the app mostly consisted of selfies and extremely amateur photography. However, eventually, Instagram evolved into one of the most important professional media platforms. Being the pioneer she is, Liz Kennedy was not only one of the first beauty experts to take TikTok seriously, but she is also one of the key creators pushing the educational and business aspects of the platform forward. By recognizing that TikTok’s organic growth potential, as well as its virality potential, is currently higher than Instagram’s, Liz Kennedy is growing her audience and brand at an incredible rate.