Eliza Rose Watson is discovering a whole new level of success as she blows up Instagram, but she is the rare type who spreads the wealth wherever she can. As smart as she is beautiful, Eliza possesses a degree in psychology, ten-years-experience as a paid fitness model, and a qualified nutritionist. All of that success was just the start for this up-and-comer. In a little more than a year, Eliza has grown her Instagram page to over 500,000 followers and is included in the top 0.08% of over 4 million worldwide social media influencers. It seems that everything Eliza Rose touches turns to gold, but only through hard work and dedication.
Eliza Rose started as a nude live-art model and as a fitness model before dipping her toes in the waters of Instagram and OnlyFans. You may have seen her in magazines such as LiftTheBar, HERs, Muscle and Fitness, and Flex, though she has been featured in many more publications throughout the UK. After deciding to create an online portfolio for her modeling pictures on Instagram, she realized an untapped potential to expand her income streams. When her following exploded in record time, Eliza Rose understood the potential to upscale her business in ways that professional photoshoots were not doing independently. With prior knowledge of digital marketing, Eliza knew that online-based work offered a freedom level that she would never realize through any other modeling work.
Though social media can be fiercely competitive, one of Eliza’s keys to success is turning her focus inward. She maintains the strict practice of only measuring herself against her past achievements, thereby nipping competition envy in the bud. “I have carved out a pretty specific niche for myself, but either way, I look at other women on social media as allies, not competitors,” she says of online rivalry or competition. Eliza Rose positioned herself between two popular genres on social media—fitness and sensual modeling; something few people have successfully done. She jokingly refers to herself as a “fitness glamour hybrid.” Rather than compete with other influencers, Eliza plans to create services that will help newbies to navigate the waters of budding entrepreneurship on social media.
Eliza Rose Watson prides herself on integrity, both personally and professionally. “At the end of the day, I am my brand,” she says of declining offers that were not a good fit. When she has been asked to endorse a product or service she is unfamiliar with or dislikes; the answer is no. Many other influencers sell themselves short by taking anything that comes their way, particularly when starting out in the industry. Eliza takes into consideration what her endorsements mean to her followers.
When the 2020 pandemic hit, the word of social media changed, just as every industry did during mass shutdowns, layoffs, and illness outbreaks. Eliza Rose has felt the strains of COVID-19 in several ways. With so many new social media influencers coming onto the scene, it has made the online space feel smaller. “That just means I have to amp up my content, keep things fresh, post frequently and stay focused,” Eliza says. Her numbers continue to grow, pandemic or not. She continues to gain traction on all of her platforms and continues to broaden her education every day to expand her future products and services. The most gratifying thing about Eliza’s success has been her ability to help the family financially during the pandemic in 2020 when some of them lost their jobs. “Helping my family has been my greatest achievement to date,” she says proudly.
To learn more about Eliza Rose Watson, follow her on Instagram.
