Misha Skova, a model turned entrepreneur of Czech origin, finds inspiration in Californian beach vibes to develop new collections for SKOVA jewelry and lifestyle brand. Her independence and wanderlust translate into chic and sleek items for like-minded freedom lovers.
Misha, you are a beautiful woman, a successful businesswoman, and the founder of the SKOVA brand. Tell us about your business.
I started out as a model. I realized I was more interested in what the designers did than in the actual modeling. I’m fortunate to have traveled all over the world, and I want to share what I’ve experienced. I started Skova as a jewelry design company in 2008 and it grew into a beach lifestyle brand. I am a passionate traveler and an art lover – Skova is a fusion of both. I draw on inspiration from beach life and the places I visit. I want to share the spirit of unique cultures and art with everyone.
What new collections do you plan to please jewelry lovers?
Jewelry design is in my heart. As I said, I started Skova as a jewelry design company. The new collection is called Misha Skova jewelry. It consists of contemporary pieces that are meant to be layered — chain necklaces, stacking rings and bracelets. All of the pieces have clean lines, they are very art nouveau and modern. The collection is affordable and chic. The jewelry is available in our online boutique, skova.co.
What is the newest project you have planned?
I am an avid traveler and have been so from as early as I can remember. It is for this reason that we are excited to be launching our hospitality division to be able to deliver to the leading hotel and travel destinations of the world the Skova collection of luxury towels and accessories.
Are you a happy woman? What is your notion of happiness?
Yes, I am happy! I have a close, loving relationship with my daughter and my family. They bring me a lot of happiness. Also, I am fortunate to have the freedom to travel to beautiful places – traveling brings me a lot of joy. Also, I am happy to run my own business. Yes, running a business requires long hours and dedication, but it is incredibly satisfying. Happiness to me means a loving family, a tribe of friends, and being an independent woman.
What place does love take in your life?
Love is an important part of my life. I do think love can take many forms, like family love, love of friends, romantic and partnership love.
What character traits help you overcome difficulties?
I am a tenacious person. I keep going, even when it feels like I don’t have the energy. So, my tenacity and drive help me face and overcome challenges. Also, I am fiercely independent, which means I can rely on my intuition and resourcefulness when I need it.
Watching you, one cannot help but think that every day you live makes you younger. Share your beauty secrets with our readers.
I keep fit by eating healthy and taking time out when I need some. I sleep well, limit my alcohol consumption and spend time outdoors. I have to credit my genetics for some of that, of course – but it’s up to me to take care of myself. I’m dedicated to keeping my mind and my body clean from within.
Model: @Mishaskova
Production: @Say__media