If you haven’t heard of Shadowbox by now, you’re missing out. The up and coming social media agency is like having your own personal high profile publicist plugging you into deals with your favorite brands. The best part about it? Anyone can use Shadowbox. Since the start of 2020, the TikTok influencer culture has skyrocketed into stratosphere of the social media community. And in light of TikTok’s dazzling success, Instagram influencers are starting to lose their flare as hot new TikTok stars are now meticulously targeted by brands that are looking for more authentic ways to market via social media.
With thousands of TikTok users cultivating that coveted “relatable” community of content, brands are starting to look for ways to partner with influencers via TikTok who have advantageous followings that will result in sales and or success for the brand and more engagement for the influencer. To some, partnering with brands and becoming an influencer might feel dubious and otherwise silly, but with rising TikTok and social media agency platform, Shadowbox, dreams of pursuing a career as an influencer can quickly be turned into reality.
Thus far, Shadowbox has aggregated an elite group of rising TikTok influencers that have had major success thanks to the relationships and access to brands that Shadowbox has facilitated. For aspiring fashion bloggers and influencers, Shadowbox has created opportunities for them to partner with household brands American Eagle, Gap, and even luxury designers like Roberto Cavalli and Saint Laurent. With each piece of content, Shadowbox additionally offers brands the opportunity to create animated graphics, or gifs, that will be featured by the TikTok user in a video to highlight the brand. With CEO George Forman at the head of Shadowbox, creating organic and symbiotic relationships for both influencers and brands, success is nearly guaranteed.
“We’re connecting the consumer with the brand and then the consumer is working for the brand, indirectly,” Forman says.
Getting started is simple. Users only have to sign up for a one-time subscription that will give them access to benefits like, brand partnership opportunities, relationships and report with brands as well free product. Once the influencer chooses their desired subscription plan, each month, they will be guaranteed an allocated amount of content opportunities and/or partnerships.
“At Shadowbox it’s real users using real products, producing real results for advertisers and influencers,” Forman says. “We also look to attract photographers and videographers to partner with influencers.”
Despite the fact that some may feel like they’ve missed the boat for TikTok’s major surge in popularity, with Shadowbox’s business model, it’s really never too late to jumpstart one’s influencer career. With countless Shadowbox success stories for young and aspiring influencers, the proof is there to see. Due to their recent ramped success, Shadowbox has even managed to garner attention from venture capital firms, though they are still actively looking to partner with the right investor.
But after recent years of modifying the model of a social media influencer, Shadowbox has got it down to a science—a science that benefits both the influencer and the brand. To learn more about Shadowbox, visit their website at www.shadowboxdc.com.
