There is no doubt that social media and online marketing is one of the biggest businesses in the world right now. You only have to open Facebook, Twitter, Instagram, or Snap Chat to see digital marketing at its finest. It doesn’t matter if you’re running a small business or a multinational corporation, you need social media.
One person instantly recognized the value of social media and social media influencers, and that’s Omar Del Villar. Since he started in the world of social media marketing and influencing, he’s taken the social media world by storm. Many social media experts around the globe consider Omar Del Villar to be a pioneer in the world of social media influencing.
What are social media influencers? Glad that you asked. If you aren’t aware of who or what social media influencing is, we’ll take a bit of a look at everything, there is to know about social media influencers and digital marketing.
The original social media influencers were celebrities, and many celebrities these days combine their celebrity status with that of the role of social media influencing. Think about those radio, cable, and television advertisements where stars would come on and endorse a product or service. That was a form of social media influencing.
Nowadays, people all around the world have access to their mobile phones and the internet wherever it is that they find themselves. This increased accessibility to social media platforms has led to a massive boom in advertising on social media websites like Facebook, Twitter, and Instagram, to name a few.
A lot of companies utilize traditional advertising methods on social media, such as targeted and sponsored ads. Still, there is a new way that many businesses are capitalizing on their large social media followings, and that’s through the use of social media influencers.
If you have ever followed someone on social media, that’s interested in the same things as you, marketing, crafts, fishing, makeup, or fashion, just to name a few, and they have a group of followers. They could potentially be a social media influencer. If they are advertising products, brands, or services to their followers, then they are in one way or another a social media influencer.
A social media influencer will work with a set of companies or one company to promote that company’s brands, services, or products. They may do it through direct advertisement or endorsement of a company or its products, or they may create content with the company.
There is no set size limit to how many followers someone must have to be considered a social media influencer. Still, the amount of followers and the size of their potential reach plays a considerable role in how much they get paid and how successful they are at their job. Some of the best social media influencers in the world may only have 50k, 100k, or 200k followers, but their followers are 100% real people interested in the same interests as them.
For example, someone with a million followers that have broad interests, may not have the same potential reach as someone with 250k followers that 100% love the same things that they do.
If you’re running a company and think that working with a social media influencer may be the right direction to take your online marketing or digital marketing, Omar Del Villar has some tips on choosing the right social media influencer for you, your products and services, or your brand.
- Choose a social media influencer who shares similar interests – The most important thing that you can do is choose a social media influencer that shares the same interests as you and suits your brands. If you’re launching a fashion brand, then you want to work with a social media influencer that’s interested in fashion and has a bunch of followers that are interested in new fashion ideas or accessories.
- Allow your social media influencer to be themselves – One of the biggest mistakes that companies make when they first work with or approach a social media influencer is trying to make the social media influencer do things their way. People are following that social media influencer for a reason. They like the way that they do something, so your best option is to allow them to have some freedom or input into the way that you utilize their services. Work with them to create interactive content that suits both your needs and your relationship is going to be much happier.
- Look at how much branded or sponsored content they post – If your social media influencer is posting large amounts of organic material mixed in with paid advertising or branded content, that’s great. When social media influencers are merely displaying a large percentage of paid content, their followers may not be that engaged with the content and any of your content you pay them to promote.
Now, you have a great idea about what it is that a social media influencer is and what they do, you’ll be able to take a much better approach to the world of social media influencing. Like all advertising methods, there’s no guarantee with anything you invest money in, but social media influencing is one of the most popular ways currently.
Omar Del Villar knows the value of social media marketing and working with social media influencers. He’s taken himself, his businesses, and his clients to the top of the digital and social media world by using many of the techniques that we listed above.
If you use social media correctly and can incorporate social media influencers into your marketing program, it could be one of the best investments that you ever make. Keep a close eye on Omar Del Villar and the way that he’s rocking the social media world by storm.