The National Lottery is one of the most popular hallmarks of British culture, with two-thirds of the population regularly venturing out and picking their numbers for a chance to win. As a vehicle for change, it’s a fantastic institution and raises millions of pounds for good causes every passing day. However, with the odds of winning the jackpot prize in the EuroMillions at almost 140 million to 1, the average individual would be waiting many thousands of lifetimes over before matching the 7 numbers needed to win the grand prize, and sometimes you just want to get that winning feeling.
Enter Raffolux: a British start-up that is disrupting the long-standing dominance of the lottery by transforming the archaic raffle system into an interactive digital experience where everyone has the chance to win. Launched in 2019 by co-founders Gerry Lianos and Harry Hammond, Raffolux combines the charitable roots of the lottery with realistic chances of winning amazing prizes, such as brand new cars, luxurious trips to the Maldives, the latest in tech and fashion and tons of low-odds cash prizes. Raffolux is fast becoming one of the UK’s favourite destinations for a flutter, with the company now being home to over 100,000 engaged users.
“One of the main reasons we started Raffolux was to give people a realistic chance of winning a grand prize; whether that’s a life-changing sum of money, a brand-new car or a holiday they’ve always dreamed of”. The CEO and co-founder of Raffolux, Gerry Lianos said. “We also wanted to make sure that our platform could be used as a tool for good, which is why every time someone plays with us, we make a donation to a charity of their choice.”
Raffolux supports a wide variety of causes, with some of the UK’s most well-respected charities signed up as partners and available for customer selection, including Great Ormond Street Hospital, Action Aid UK, the Alzheimer’s Society and Worldwide Cancer Research.
Raffolux COO and co-founder Harry Hammond noted that “it’s a real win-win with our platform; even when a player doesn’t bag the win they wanted, they’ve helped to support one of the causes on our platform – and one of the best things about Raffolux compared to the lottery is that you get to choose which charity gets your donation.”
Founding employee and lead designer Max Stretton commented that “it’s amazing to look back and see how far we’ve come over the last 18 months – we’re building something that really resonates with people and I’m thrilled to be a part of the journey.”
Raffolux looks forward to becoming the first mass-market U.K. raffle brand as their business continues to expand. For more information on Raffolux, visit their website or follow them on Instagram.
