Shalini is a first generation Indian American to have successfully managed her career spanning twenty years as a celebrity makeup artist, international beauty expert, bestselling author of ‘Passport to Beauty’ and a serial entrepreneur having spread her wings in Jewellery and fashion businesses. Today she’s the founder of a multi-million dollar beauty and lifestyle company which makes her a renowned name in the beauty industry. Her stint on ‘The Tonight Show with Jay Leno’, led her enter a successful career as a celebrity makeup artist and since then she has not looked back and reaching dizzying heights of success in her various endeavours. Today her recognition makes her the most sought after beauty and lifestyle expert with her featuring in various TV shows like CBS’s ‘The Early Show’,’The Dr. Oz Show’, ‘The Big Idea with Donny Deutsche’, NBC’s ‘The Today Show’, ‘The Doctors’, ‘Fox News’, ‘Extra’, ABC’s ‘The View’.
Shalini consults some of the top notch names in business today having clients ranging from likes of Paramount Pictures ‘The Baywatch Movie’, ‘Turner Classic Movies’, ‘Fab Fit Fun’ and a host of celebrities. Being awarded Jewel of India Award from the Prime Minister’s office and Mahatma Gandhi Award at the British Parliament House of Lords, she’s using her global reach to empower women through her initiatives. To fuel her social awareness desires she launched ‘Power Beauty Living’ after facing a lack of mentorship for women by women while building her earlier brands and having to deal with sexual harassment in the business arena. She felt compelled to build a platform aimed at supporting and empowering women and creating a like minded community by bringing them the tools to thrive. Her social initiative was recognized by the United Nations where she launched globally in 2016.
After receiving the Mahatma Gandhi Award at the UK House of Lords in 2017, government officials came calling for Shalini to use her platform to help impact disenfranchised girls. She knew the power of beauty and education and how transformational it is. And now she’s all set to launch ‘Ready Set Jet’ which explores the Indian beauty market with its skincare and make up products alongside a powerful online global community. The initiative has already started impacting girls in the slums and villages thru the ‘Ready Set Jet Academy’, in partnership with Power Beauty Living Foundation to impart training to women on a large scale and make them financially independent. With the aim of training more than 100,000+ women in more than eighty countries starting with India, ‘Ready Set Jet’ is all set to change lives of millions across the globe.
With her initiatives and endeavours Shalini is garnering accolades from all quarters globally and is all set to make this world a better place to live in for women in times to come. She believes confident women can change the world. And that’s exactly what she’s focusing on. Sharing her experiences to give girls and women the confidence they need to live their best life.