Combining eCommerce and gaming industries to keep up with market shifts
Shopping online has turned into a way of life instead of a fun pastime like it used to be. Shoppers buy everything online from food to office supplies and clothes. Many people place these orders by themselves without a second thought. But creators of an innovative shopping site are shaking up this routine and making the online shopping experience more interactive.
While shopping online has improved in many ways in terms of speed, security, and convenience, one thing that has stayed the same is customers shopping alone. The process of ordering things online only requires a person and their electronic device. In a time when we are constantly connected through the internet, people are detached now more than ever. The experience of shopping can be lonely, which is a stark difference from being surrounded by people at a department store. Creators of Shopping Roulette want to change the status quo of boring, noncommunicative shopping. They realize that today’s consumers grew up in the digital age with smartphones, social media, and video games. Creating something for this audience that’s more interactive, immersive, and gamified is a no-brainer.
Catering to a modern audience
Companies have been slow to cater to the key demographics of 18 to 40-year-olds. You may know this age group as Generation Z, Millennials, and Generation X. These are the groups that don’t typically consume traditional entertainment or use outdated websites. These people are digitally savvy and have had lifetime access to things like video games. Even before the COVID-19 pandemic, the gaming industry overtook the free time of billions of people and was growing. While larger corporations are complacent with offering the same old ways of doing business, Shopping Roulette is working to keep up with quickly evolving digital trends and bring something new to the eCommerce market.
Shopping Roulette appears to be just like any other eCommerce website at first glance. Customers can browse items by category, purchase them, and have them delivered with ease. However, these customers are automatically entered into a game of roulette after checkout. Each of them is entered with other shoppers for a 20% chance of winning a refund for their items. The winner receives the items they purchased totally free! Involving customers in a game is more interactive and rewarding than traditional ways of shopping. Combining eCommerce and gaming is only the beginning of Shopping Roulette’s mission to give digital customers what they crave.
Expanding to provide even more for customers
Although the creators are focused on fashion apparel products right now, they plan on expanding into other categories to include services, new experiences, and digital assets. Starting in 2022, Shopping Roulette will include services such as restaurant and hotel bookings, tickets, flights, and travel. Users will also be able to customize their avatars and communicate with others on the site.
“In the end, we want to continue to have fun and keep providing a product that inspires and entertains people,” CEO Emilie Edberg said.
Gaming is already being incorporated into other businesses like Finance, Sports, and Arts, and Entertainment. These industries have already been successful with concepts like crypto and e-sports. Shopping Roulette is proving that gamification can also be applied in the eCommerce world.
For more information about Shopping Roulette and how it combines the best of two industries, visit the website here.