When buying a home, someone is most likely going to deal with a mortgage in one way or another, and for many people, that’s a dreadful event. It’s important to find a bank or financial institution that helps every step of the way and is knowledgeable as they do so, but that isn’t always easy.
Many people have trouble finding a bank that works for them; there are thousands in the United States alone, and each offers different rates, contracts, and more. With having to keep all of those things in mind, it can be a struggle to find the right fit, but luckily, it’s become a lot easier with the use of social media.
Any company can create an account for itself and start posting for free, resulting in the quickest marketing out there. If a company isn’t taking advantage of the opportunities to scale, they’re missing out. And it’s not just separate companies that can get in on the action; countless financial advisors, mortgage brokers, loan officers, and more are establishing an online presence for themselves.
An example of such an individual is Matthew Ziegert, a branch manager at one of Cardinal Financial’s top branches and one of the country’s top-producing mortgage lenders. Matthew is active on a number of platforms, such as Instagram, and it’s helped him grow an impressive following so far.
Updating his followers, which consist of many past clients and referrals, on new success stories or updates within the market has been a huge help in scaling his personal brand. That, in turn, has helped Matthew with his career at Cardinal Financial, as he’s brought an impressive amount of traffic toward the company.
Social media also allows one to connect with customers directly, boost one’s business or sales, and bring attention to the brand, all of which Matthew has seen the firsthand results of. “I was always motivated by people who were self-starters,” he says of his attitude when it comes to his own growth, and that’s helped him take charge of his brand and image.
The opportunities that have come from Matthew’s scaling have been countless and have allowed him to do business in New Jersey, Pennsylvania, New York, Florida, South Carolina, Connecticut, and Virginia. Social media is a tool every entrepreneur or individual should be putting to use; it does a great job of connecting people and businesses.
Seeing the positive results of how people are able to get together with the use of the internet, Matthew and Cardinal Financial worked on creating a software platform that allows partners, clients, and loan officers to make quick and convenient deals. Moving forward, one can imagine how else they’ll use technology to advance themselves in the industry.