However easy it may look on the surface, being a social media influencer in today’s date requires a lot of effort in terms of choice, style and aspects of content. A lot of market and audience research goes behind choosing a specific topic and brainstorming different ways to present it. The influencer business stands on the very slippery grounds of audience reception and opinion. For example, they may like something you didn’t put a lot of thought and work in and might give a low response on something which was extremely well planned and showcased. Sanskar Daryani, a prominent name in the car community of India and a popular social media lifestyle influencer talks about how he navigates his way through various risks that a career in social media possesses.
Sanskar belongs to Indore and has become a very well known name in the country. His childhood interest in cars has manifested into a full time influencer career for him in the social media space. The focal point of his content is cars and the power and style they accompany. Sanskar works on putting out aesthetic and informative videos, blogs, reviews and pictures of the numerous luxury and sports cars that he owns.
He says, “It takes consistency and a lot of analyzing to curate a fresh piece of content regularly. On some days I post pictures and on others, I stick to videos that serve thrill to my following. There isn’t really a pattern to the kind of content that I put out – the only necessity is that it needs to be regular in nature. And for that, the content needs to be dynamic in approach. The car reviews that I post also need tons of research for them to be authentic and adequately expressed.”
Owing to the absolutely phenomenal response that he got from car related content and reviews, Sanskar has also entered the field of lifestyle blogging and fashion. He also engages in exciting give-aways on his Instagram handle (sanskardaryani01).
With more than twenty five thousand followers across social media platforms like Instagram and Facebook, Sanskar Daryani has become a role model for the youth of India which prioritizes and looks up to luxury and style. The cherry on the cake is that Sanskar is someone who is passionately involved in transformative ideas of positivity and unwavering faith and regularly holds dialogue about the same with his followers.