With the shutdown triggered by COVID-19, digital media just became the only playing field for both brands and entrepreneurs.
Recognizing this, the trailblazing digital marketing agency T1 Advertising has made it their mission to help brands and entrepreneurs appropriately adjust.
To do this, T1 Advertising and its CEO Thomas Herd (who coincidentally is Forbes Magazine’s columnist for digital marketing) is offering their more than 1000 global brand partners free consultations on how they can shift to a more resourceful digital model to accommodate the change.
Specifically, T1 is guiding brands on how they can offset their traditional marketing plans with digital friendly funnels that can fully substitute for or even out-perform their pre-existing sales channels.
Thomas recommends that brands seek to become market leaders on Instagram and get to know how to use Tik Tok, which T1 can now assist with under its new Tik Tok division to be run CCO Dimetri Hogan.
Brands seeking to remain relevant through the global economic crisis need to become prominent players on both of these key channels, which as Hogan points out, creates a win-win for the long term sustainability of all brands who make the investment now: “Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can grow exponentially and can be insulated from external conditions, in only the way that such digital marketing funnels can provide.”