Simon Alex established his name in the music scene at the extraordinary age of 15. With strong support of industry greats such as Tiësto, Hardwell, Swedish House Mafia, Martin Garrix and Steve Angello, the youngster rose to the top level of the industry.
Angello, took the teenager under his wing. Simon Alex quickly emerged to one of the EDM scene’s most celebrated newcomers.
With an outlook of being part of the EDM elite, years of successful touring were ahead of the young talent. But Simon Alex made a pivotal decision, shifting his focus on playing a different part within the industry. The producer launched his label Fly AVTR while still releasing his own work, but already had a bigger vision for the multi-service business.
Leading By Example
He started working behind the scenes, helping touring top DJs produce and finish their own records. During this process, he gradually shifted to a rather pop-oriented production, highly benefitting from his production skills as an EDM producer. A genre, that has widened its influence into other genres such as pop and hip-hop simultaneously with Simon Alex development.
The most astonishing fact about his early success? Alex was still visiting high school at this time. And following a one year stint at New York University’s prestigious Clive Davis Institute of Recorded music, the youngster already felt more than experienced enough to take things to the next level.He started managing the at the time 12-year-old rapper Bouba Savage, the teenage sensation that was destined to go viral with his song ‘Buss It Down’. The rest is another chapter in his ongoing success story.
Simon Alex’ involvement at this time would go way beyond the music management, but lead to his artist’s collaborations with major brands such as Nike, Helmut Lang, Footlocker, and others.
Fly AVTR’s roster of artists would grow to an impressive portfolio in very short time. Although the name of the label had been used by the artist before, the business was officially launched earlier this year. His list of clients is currently growing, with prominent names such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, Republic Records, Kenny Beats, as well as the late superstars Juice WRLD & Pop Smoke amongst many other success stories associated with Fly AVTR.
The music industry has chewed up many talents, and its fast pace can sometimes even leave behind the most experienced industry greats. Which makes the work of people like Simon Alex, who still manage to be a step ahead of the game, irreplaceable.