Are you looking to buy glitzy Sarees, elegant Salwars, dazzling Lenghas, beautiful Kurtis, or ethnic men’s wear? Urban Silks got you sorted. You will find everything ranging from North Indian to South Indian styles and mainly cater to Indian, Srilankan, and Bangladeshi clients.
Arjun Mano is a phenomenal name behind Urban Silks. This company traces its roots from Arjun’s parents, who started it. Arjun’s parents ran the retail operations while Arjun handled the marketing and eCommerce.
The primary mission for Urban Silks was to provide ethnic desi fashion at affordable prices. And guess what? This company is taking the fast-fashion approach similar to Zara, Shein, Fashionnova and bringing the South Asian scene to North America. They are aiming to be the best online portal in south Asian fashion.
Keeping Up With The Latest Trend
Standing the market competitions, not for the faint-hearted. It is one of the significant challenges facing almost every business. Likewise, this was the central obstacle for Urban Silks.
South Asian fashion has been trending and continues to change very fast. Why? Because the show business influences this fashion. Urban Silks has significant major strides in staying ahead of these trends.
The expert advisors have been at the forefront in helping the company keep you with the ever-changing trends and anticipate changes in the South Asian Fashion industry. Though there are many Saree shops in North America, Urban Silks tries to make a special place for their brand.
Disrupting The Market
Urban Silks are the market leaders in the Toronto market. They have been leaders in the ethnic clothing industry for more than eight years in a competitive industry.
Their clientele has been growing tremendously every day. Their loyal customers keep coming back to shop with them because of the super and excellent customer care that they give their clients. They also provide a unique online saree shopping experience.
The Secret Weapon
The invention of social media has helped many businesses scale. Urban Silks is one of those businesses. Social media can be a great tool in taking your business to the next level if used well. Social media has helped Urban Silks understand what to purchase or manufacture to cater to their client’s needs.
Through social media, you can attract more customers, get more feedback, and build customer loyalty. You can also increase your market reach, including your international markets. Additionally, social media can help you improve your revenue by building customer networks and advertising. It can also help you develop your brand.
Urban Silks mainly uses Facebook for its marketing. They have over 13,000 Facebook page likes. Here they can showcase their selections. They could take photos of everything they had and then put them on Facebook. Though it was much work, it made it easier for their customers to view their selections from the comfort of their homes. If customers wanted something, they would show up at their store with their phones and show them what they wanted. They would then show them the product, and they would purchase it.
For more information about Urban Silks, check us out at www.urbansilks.com or Facebook, Instagram, and Tiktok @urbansilks.
Interview compiled by LuxVision Media Group Inc.