“Ike Mann was born in the 80s, a decade in which events took place that could be classified as the most considerable evolution of hip hop, R&B, and many other urban genres. Music was becoming popular like never before” (credit to https://london-post.co.uk/meet-ike-mann-a-magnate-of-the-entertainment-and-sports-industry/ )
As a Talent Manager, what do you feel is important to for a manager to understand about the artists that they work with?
A Manager should understand that the musician’s main focus should be its craft. Without the product or service that the musician is selling, there is no “company”, so a Manager will first try to get a hold of most of the duties (as he or she can) that will prevent the musician from creating that song, scoring that movie, performing that gig… This does not mean that a Manager will be able to completely replace an Attorney or Agent’s duties, but a Manager will do create an environment where the musician can rely on the Manager’s business knowledge to cover these aspects.
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