Influence marketing makes it possible to effectively target consumers. With the development and importance of social networks such as Instagram, Snapchat and now Tiktok, digital marketing is the new wave and has been able to redirect brands where consumers spend most of their time.
This is what Vianney Merian understood at a very early stage.
Growing up in a world where social networks take a crazy place in everyone’s lives, Vianney Merian decided to build his marketing strategy around this new niche with endless opportunities.
To use celebrety marketing wisely, there is no need to let you know that the more an influencer has a strong community, and a strong popularity, the more profitable the promotion is likely to be.
And when you work on an international scale like Vianney Merian does, no one is more popular than Kylie Jenner.
If the latter seems inaccessible to most people to promote their online business, it didn’t frightened the young Vianney.
Vianney reinvested more $500,000 of earned profit from his business in the businesswoman who has over 212 million subscribers on her Instagram network. An investment that again, may seem unthinkable for some, but not for Vianney. “You have to take risks to reach your goals, investing this amount of money may seem crazy to some, but it allowed me to skyrocket my sales”.
With several million euros generated in less than a few months, Vianney Merian is one of those young prodigies who does not hesitate to go outside his comfort zone to reach his goals.
A successful gamble for Vianney, who today, is now a well-known figure in the world of online business. At the head of his own marketing agency, Mediastellar, he offers his advice and experience to enable those who envy his career path to also place themselves as number one in the online sales sector. Stay tuned !