Alex Boro is the young entrepreneur responsible for the famous shoe resale platform called Boro Inc. The company has been widely successful ever since he started it up and it has been giving him a lot of recognition in the social media world.
However, Boro has expanded past that business and has been working on a project known as QuikTok- a market place for influencers and brands to connect.
Noticing Trends on TikTok
Alex Boro and QuikTok’s second co-founder, Tanner Kesel, noticed that many influencers on TikTok did not realize that they were having an impact on the Billboard Hot 100. Many songs recently have been gaining traction through TikTok and Boro knew that influencers could capitalize on that.
Alex Boro already had the experience of running a business from his show resale project, Boro Inc. He was able to use that insight to see the potential in expanding to QuikTok. The platform was able to also bring more attention to Boro’s social media and act as a bridge between influencers and interested brands.
Since Boro started working on QuikTok, the platform has been gaining more popularity and providing influencers with a way to earn extra money. All because the co-founders spotted the trends on TikTok.
A Way to Work Remotely
QuikTok also provides remote work to many brands and influencers alike- meaning that expanding Boro Inc. to this project made a lot of sense during the coronavirus pandemic. These days, many people are trying to find ways to work remotely and QuikTok provides a way for influencers to earn money at home.
It has also been a valuable experience to brands who can not go out and create commercials in studios right now. With willing influencers recording TikTok videos at home, brands are more likely to find the promotions that they need.
Moving to QuikTok was the right choice for Boro for many reasons, but giving more people a way to work from home during the pandemic was definitely a good choice.
He Saw Potential in the Travel Industry
Alex Boro also chose to open the QuikTok market up for travel influencers just a few weeks after the platform’s launch. Brands wanted to connect with influencers to get their audiences interested in travel again and Alex Boro was ready to make that change.
With so many travel influencers on TikTok, Boro’s platform started to catch the eye of many travel agencies right away. Expanding to QuikTok gave Boro a way to see the potential in the travel industry and what those brands had to offer.
Conclusion
Alex Boro, the founder of Boro Inc., started the shoe resale business and soon earned success and recognition through social media. He chose to expand to QuikTok when he saw the potential with TikTok music trends, ways to work in the industry remotely, and the impact of travel brands.
In short, Boro realized that QuikTok would be a good change and decided to expand on it.