These days, we can now very easily determine what you need to do in order to be successful at social media marketing! This is possible because of marketing automation tools or platforms, like Maropost, which allows us to track engagement rates and identify where we stand amongst our competition.
Which brings us to our big question of the day…
What do you need to do to succeed in social media marketing? Learn our answer to this in the breakdown of our Top 5 Tips for Successful Social Media Marketing in 2020 below:
1. Know Your Audience!
The most important thing that you need to know before doing any kind of marketing, is to know your audience. Without knowing your audience, you won’t be able to reach them in any meaningful way, never mind actually finding them.
Fortunately, there are fairly easy ways of getting this done. Starting with using tools and platforms like Maropost, which can be used in order to track your engagements with existing audiences. With these kinds of tools, you can begin to understand the demographics of your audience and determine which social media platforms they most frequent, and perhaps even learn how to craft personalized messages that can help drag them deeper into your brand!
2. Find Out What Platform Works Best!
Once you know your audience, the next thing you need to do is to experiment.
And your first experiment should be to find out which social media platforms you should devote most of your efforts to. This is especially useful for smaller businesses that can’t handle the burden of running and tracking multiple campaigns over several social media channels at once.
You’ll find that there are plenty of businesses out there that thrive even when focusing only on a single social media channel (although it’s best to cultivate followers on at least two to always have something to fall back on.) So, don’t rush! Instead, find what works, and stick to it!
3. Provide Quality & Be Consistent!
Consistency is the name of the game. That is why we don’t necessarily recommend that you throw all your eggs in one basket immediately. After all, you’re looking for quality engagements, not quantity. So, when establishing a social media presence for your brand, keep up the quality!
And be consistent! Of course, it’s important that you write content that your audience would want to share with their peers. It’s also important that you learn what kind of content they enjoy, and curate the content you create in the future to suit their tastes. But, perhaps, even more importantly, is to rinse and repeat! A big part of establishing any kind of social media presence nowadays… is to just be there and keep your audience engaged. Otherwise, there would be no point in doing it at all.
4. Encourage Engagement with Communication!
Continuing our thought from the previous tip: make sure to engage with your audience. This is the only way that you can successfully grow your social media presence.
Talk with them. Respond to their questions. Provide them with information relevant to their queries. Just be a regular person and talk. These days, engagement needs to be meaningful and personalized. Otherwise, you can’t expect your audience to want to engage with you either.
5. Track Your Engagements and Improve!
In the end, the only way that you can truly be successful is to constantly improve. With the ever-changing times, adaptability and flexibility will be required of you.
And the easiest way of finding out what direction you need to take in the future is to record your engagement results and determine whether you reached your set goals or not. If not, then your next job is to find out why and figure out how you can improve. For this, there are plenty of solutions that can help along the way. Such as using marketing automation tools like Maropost, which we mentioned earlier, or hiring a social media marketing manager that’s particularly skilled at adapting based on the times!
The Bottom Line: How to Succeed at Social Media Marketing
In the end, it all boils down to effort. Just like with most things in business, you’ll need to sacrifice a portion of your time and resources to truly succeed at social media marketing. It’s a code that’s not easily cracked, especially with the market already so flooded as it is. However, if you put in the effort and push for quality over quantity, and step just a little bit beyond, you are certain to find yourself higher amongst your competition.