Everyone talks about other people’s money (OPM), but he imagines that everyone may have heard this quote numerous times; ‘you can get your money back but not your time’. Warren Buffet – hires a manager to run his companies so he spends 8-10 hours a day reading, learning, and acquiring more deals and opportunities. To put it simply if an individual is a solopreneur looking to take it to the next level, they cannot do this on their own, they need to build a team and leverage their time.
One of the best pieces of advice he ever received was the ability to hire a team quickly and invest in their time to do my income-producing activities called IPA’s and not the beer. The first taste he received of this was partnering up with his business partner Michael Dallas-Petersen. Where they help entrepreneurs, solopreneurs, and coaches escape the painful, exhaustive process of what he calls ‘’prospectitis’’ which essentially is a disorder where a person does all the prospecting all day long and makes no progress in their business because they are what’s called an ‘’operator’’ but not a ‘’business owner’’. It’s not a person’s fault and they were never taught this or knew about this.
If an individual thinks their time is worth more than $2.50 /per hour he would encourage them to read more. Michael and him at business automation growth have a process where we have direct access and exclusivity to some of the best virtual assistants in the world. These VAs have had major experiences working at companies such as ATT, American Express, and other major organizations. Every virtual assistant becomes certified in the program and then gets battle-tested in our coaching program/agency to execute specific tasks for your business. What does this mean for anyone and why should a person care?
It means a person can actually enjoy enrolling people into their program, focusing on sales calls and demo calls or actually posting that content now because they have no excuses and their time is freed up from the overwhelm of ‘’trying to do it all by themselves’’. The reason why he is so passionate about this is that it works and how we grew our coaching offer and agency. It’s a recession-proof and virus-proof strategy that is lean for any startup and less risky than rolling the dice and going to the casino doing Facebook ads.
100% of individuals can do all of this by themselves. Things to watch out for (1) Going on specific platforms that a person doesn’t want to overpay anything above $3.00/hour for these tasks they’re looking to automate doesn’t make sense (2) Have they been trained and do they follow the correct digital practices such as logging in safely to a person’s socials? He heard horror stories of people doing this themselves (3) Tracking work hours- having virtual assistants on some of these platforms work multiple projects. This leads to poor quality work and minimal focus. In some extreme cases, VAS can pretend they’re working using ‘’Clickers’’ but we have software and processes to prevent this from taking effect.
Leveraging OPTs and other people’s time is a great way to move the needle forward in any business. Perform tasks such as content production, sales calls, coaching calls, improving one’s product or service. Plus an individual gets to empower and provide an awesome environment for a talented person and provide them consistent work and make an impact on multiple levels.