It is evident that 2020 was a roller coaster year due to the global pandemic however, things are looking brighter for 2021. UK clothing stores were hit hardest by the retail restrictions in 2020, with figures showing a record 25.1% drop in sales. This being the largest fall on record for the retail clothing sector. The Office for National Statistics (ONS) said the limited opportunities for socializing and the inability to try clothes on has had a huge impact on sales. However, despite the current hardships designer brand, FARO London have been able to outshine competitors and break into the fashion industry by storm due to their focus on casual/active wear which is definitely a wardrobe staple for most of us during these current times.
The UK designer brand has been established since 2017 although they have reached rapid success since July 2020. This is due to a new owner taking over with a brand new website design and improving the quality of clothing, making it a desirable trendy luxe brand distributing clothes globally that everyone wants to wear! As well as providing casual and active wear the brand also specializes in hoodies and T-shirts with new collections being added frequently.
Upon interviewing Jack McDonald, the FARO London owner gave us an insight to why their brand is like no other. He told us,
“Since FARO London was started we have grown hugely and are proud to be featured on a number of fashion platforms. We wanted our brand to be unique, making clothing that anyone including young people can wear. We find that the younger generation can often be quite fussy on the types of style they wear, we wanted our brand to cater for them too. So we have designed a clothing range that is both luxurious and trendy but comfortable for everyday wear”.
FARO London provide a clothing brand that is unisex, meaning both men and women can enjoy the quality designs they have brought to the fashion industry. They have a fresh and unique approach to marketing, working closely with many young and talented people via Instagram and TikTok meaning their clothes are well known, not just in the UK but worldwide too as the brand offer shipping globally. Meaning anyone anywhere can get their hands on the luxury active and loungewear FARO London have to offer.
FARO London are going from strength to strength with their brand at present, with 2021 seeking to bring huge success to the designer fashion brand. Their current collections are selling out fast, meaning they are currently working hard behind the scenes on upcoming collections being set to drop early in the year. Keep your eyes peeled as FARO London is definitely one to watch with a bright future ahead of them.
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