Daniel Reyes Cocka started his journey as a media personality and content creator in 2013 when his boyfriend, now husband, introduced him to the world of blogging. This all then led to the launch of DoTheDaniel.com – a food blog that reflected and combined his extensive background and love for the hospitality industry. Over the years, Daniel has transitioned into lifestyle content, growing his brand and audience through authenticity, relatability, and perseverance. Successfully, Daniel has recently celebrated ten years as a leader in the industry with over a million unique monthly readers on his blog, and by creating content that is meant to be approachable and re-creatable by his readers and followers.
As an entrepreneur, media personality, and content creator, Daniel wears many hats – juggling different roles and responsibilities to maintain the consistency and quality of his content while building his brand. He credits his success to his DIY, rough-around-the-edges approach, which attracts readers and followers who identify with his voice and style.
Daniel emphasizes the importance of being aware of the world he lives in as a member of the 2SLGBTQIA+ community. In being on top of trends, he is constantly educating himself to be able to continuously evolve and be better in the ever-changing world of content creation. His strongest advice notes that it is essential to stay true to your strengths and values while embracing new challenges and opportunities. Daniel emphasizes the importance of staying true to his core values and beliefs. His authenticity is exactly what has allowed him to become a leading blogger and content creator. Daniel advises aspiring entrepreneurs and content creators to start small, dream big, focus on their unique offerings, and be consistent in their output to build a loyal following.
While the COVID-19 pandemic has brought significant changes and challenges to the industry, Daniel has remained adaptable and resilient, pivoting to virtual and at-home experiences to continue creating and sharing. He recently launched “The Hand That Helped” community, a network of creators, performers, and small businesses that he supports and promotes at no cost.
Daniel’s tenacity, authenticity, and community-building spirit have fueled his success in building a personal brand that transcends boundaries and resonates with audiences worldwide. He has announced exciting plans for the future, including a upcoming collaborations with local small Aunt Beth Bakes to launch his own cookie, and national television segments as a product tester and trends expert.
Daniel’s story exemplifies the power of personal branding, authenticity, and resilience in today’s ever-evolving content landscape. As content creators and entrepreneurs, it is essential to stay true to your vision, embrace new challenges, and build meaningful connections and communities that elevate everyone involved and Daniel Gould is an inspiring success story of that product!