When someone thinks of handicapping, they most likely associate it with addiction and individuals spending all they have for the chance that it may win them big. However, a surprising amount of people have created careers out of this. That’s the reality for CEO Jiwan Emre, currently in the process of launching his business, Crush The Books, which provides educated sports handicapping advice as well as teaching all anyone needs to know about playing.
Jiwan’s goal for the company is to help others make money while also offering a platform that educates them on what’s profitable within the industry. Crush The Books offers multiple sports handicapping packages to choose from, each with detailed predictions for a wide range of sports, like football, basketball, and soccer. Clients who are looking for a more high-end deal will also be able to join the company’s mentorship program, which uses specialized resources and tools that allow the opportunity to pursue their own careers within the industry.
Crush The Books’ clientele is composed mainly of those who enjoy sports handicapping, but more wealthy business people are starting to join and use the platform as an investment service, like day-trading. Jiwan has created a multifunctional business; clients can either try their luck a few times and take a shot on the daily picks or put all they have into it and begin their own careers as sports handicappers and players.
Jiwan is big on listening to clients and using their feedback to better his business, and he does so by having them fill out surveys, talking to them one on one, and taking note of their comments. The verdict is that Jiwan’s clients love what he’s doing with Crush The Books and appreciate the transparency shown through the company. As a business scales things, it should be offering the same quality of service or better, and that’s precisely what Jiwan has been doing.
The company started on a whim, as Jiwan had a passion for sports handicapping from a young age. Having started at the young age of five, he was fascinated by statistics and analytics, even writing player stats in notebooks where he would do his own analytics. His advanced math background played a factor in his skills as well, and Jiwan is an expert in composing the most educated lineup for his clients each day.
For the future, Jiwan hopes to scale his business into a one-on-one client base, where he can provide a personalized experience tailored to fit each individual. An essential part of running any business is creating a strong connection with every client one comes in contact with. That network strengthens the brand and sets them apart from others who are just trying to make a quick dollar.
As Jiwan and his team continue working hard on their business, you can find them on Instagram at @crush.the.books, where they post updates on their daily picks and offer their services to anyone reaching out.