Headed by Alex Jennings, who has over 15 years of PR, Communications and Marketing experience at Edelman in London and Microsoft, Famous Influencer are a team of 12 based in London, LA, and San Francisco.
As a passionate advocate of strategic communications, he champions the power of PR as a dynamic force for building bridges and unifying the world’s voices into a global narrative. Alex has previous experience conducting the PR campaigns and crisis management PR for companies like Microsoft, Samsung and Facebook. The team he heads at Famous Influencer, who all have an entrepreneurial streak at heart, have helped startups and blockchain companies raise in excess of $200m.
A PRCA-accredited trainer, Alex has led several capacity-building workshops aimed at developing editorial skills, crisis communications frameworks and media training. Alex works with brands with big ambitions, which need support in creating and communicating compelling offerings to their target audiences. His experience in running his own company gives him a commercial edge – he supports his clients from a marketing and PR perspective, but with a company’s commercial requirements at the centre of his thinking and recommendations. Not only do we take you on as clients but we bring you into our inner circle and can connect you with investors and thought leaders. Alex and his team at Famous Influencer can also add value in many different ways in addition to PR such as user acquisition, viral campaigns, VC introductions and long -term business strategy.
It was a pleasure to chat with Alex Jennings -co-founder of fast growing PR company FamousInfluencer.com.
I know that PR is important in all niches but which niches do you think need it most?
You are correct. PR is an important element of any successful business. But If I were to choose the top industries that should definitely prioritize PR I’d select health care and Technology businesses in general but even more specifically tech startups, especially those raising funding.
Tech startups are at the top of the list when it comes to companies that need good PR. Industry leaders recognize that good PR is responsible for more than half of the growth experienced by tech companies. Companies that focus on artificial intelligence, software development and blockchain tech fall into this category.
Companies in the health sector thrive with good PR. There has been a shift in consumer behaviour in this industry as more people become health conscious, and health tech companies raise hundreds of millions in funding. The modern health care consumer wants a personal connection and great value for their money and it’s important when relaying a company’s core message and ethos. Health care companies that recognize this will make healthy returns by investing in their PR strategy.
In your experience how impactful is social media in a successful PR strategy?
Social media has infinite potential when it comes to public relations. Since social media platforms are ground zero for most of the social and professional interactions among millions of people around the world, one simply cannot ignore social media in the PR world. Ensuring stories go viral especially when we work with influencers is crucial. By tapping into our huge network of influencers, we can see first hand the power of viral content and influencer marketing.
What drives successful PR in the 21st century?
Successful PR in the 21st century is driven by technology and the human appeal. This is an age dominated by digital technology and ICT, but a human approach has to be thrown into the mix. These two are the winning combination that will help establish those all-important connections that when leveraged strategically, can propel a business towards success.
Why does FamousInfluencer.com stand out against other PR companies?
In addition to being a team of highly trained PR specialists, FamousInfluencer is constantly evolving in order to ensure that we meet industry standards. This means frequent training, retraining and retooling is a core element in our organization and it this this element that ensures that we remain current and, in many instances, ahead of the competition.
What makes Famousinfluencer.com the right fit for corporate PR needs?
The PR services provided by famousinfluencer.com are first class. We offers a suite of services that we customize to meet the needs of each client, we work with influencers with millions of followers to tech startups that have raised millions to politicians seeking terms in the Senate. In addition to providing services like viral campaigns and Venture Capital introductions, we also help businesses secure a profitable road ahead by aiding with long term business strategy.