In the world of the internet and e-commerce, consumers are used to the highest levels of customer service and customer-centricity. They are used to expressing their thoughts and opinions regarding their satisfaction with how a brand performs its business online.
In this digital and online business environment, customer reviews play a crucial role in building and growing your business. Just one negative review can cause your organization to lose up to 22% of your customers, according to a study.
Modern consumers rely on reviews to make their purchasing decisions. In other words, you can’t afford to ignore these numbers or reviews. Review monitoring is a part of your online reputation management campaign, and it can help you boost your business if you know how to get ahead of it.
Fortunately, this is where web scraping can help beat your competition and keep your customers happy.
Are You Ready To Utilize Web Scraping?
If you haven’t heard of web scraping, it’s time to get on board with the most revolutionary technique of extracting data from the internet. By definition, web scraping is a data extracting technique that allows internet users, individuals, or businesses, to collect and gather valuable data from the web.
It has become quite popular among businesses that operate online, including companies of all sizes and startups. Data is of the utmost importance for companies today.
By leveraging the power of data through web scraping, businesses can improve lead generation, price and product optimization, review monitoring efforts, and so much more. If you want to improve your online reputation, you’ll need accurate data. Web scraping helps you get it.
Are You Aware It Can Help Your Business in Numerous Ways?
Imagine you need sensitive and valuable data to find out what your customers are saying about your business and services. Manually monitoring review aggregators and social media and going through tons of articles on Google would take tremendous amounts of time, effort, and resources.
Instead, you can harness the power of automation and make it work for you. Aside from providing you with the data you need, web scraping also allows you to choose the type of data you’d like to monitor, and it gives you complete control over the information.
That’s why many companies find web scraping to be not only the most flexible choice of getting the right data but also the most comprehensive one. It can help your business in many different ways:
- Gather up-to-date and reliable web data to get valuable insights that will improve your services and products.
- Review monitoring allows you to track and monitor reviews for specific locations, services, or products, as well as competitor reviews to learn what your consumers are saying about your business, know their suggestions, remarks, and feedback.
- Sentiment analysis to monitor both negative and positive feedback and categorize reviews as negative or positive to provide a timely response to negative reviews and reward customer loyalty.
- Competitor, social media, and online reputation management monitoring.
Review Monitoring Should Be Your Focus
Since the internet has all the necessary information your business needs to keep the review monitoring as a top priority, it’s safe to say that this monitoring practice is essential to your operations.
The last thing you need is to ignore reviews, especially the negative ones. According to a study, 90% of consumers read online customer reviews before visiting a business website. If your business starts piling up negative reviews, this negative feedback can directly affect sales.
Proactive Approach With Reviews
Fortunately, web scraping can be used to track and monitor customer reviews to address these reviews in an orderly and timely manner by gathering and analyzing review data.
This data can help you eliminate the negative aspects of your products and services and improve the way you interact with the consumers. That’s why sentiment analysis matters so much.
Web scraping helps you improve your review monitoring efforts and turn review data into actionable information for your growing customer base, loyalty, and business.
Proxies as an Essential Tool
Now that you know how review monitoring and web scraping help you boost your business, let’s move on to the web scraping tools that can help you achieve your new data goals. Proxies are top tools for web scraping and review monitoring.
They act as intermediaries between users and the internet and allow users to extract data from top websites without getting detected, banned, or blocked. Proxies handle the user’s web request on their behalf.
Different types of proxies provide different benefits. When it comes to review monitoring and market research, the best proxies are:
- Datacenter proxies – these proxies are incredibly fast, providing amazing connection times, just the thing you need for review monitoring. Datacenter proxies provide dedicated IP addresses that guarantee high levels of reliability and uptime. They are also cost-efficient, require almost no maintenance at all, and provide many great features, like IP rotation, to ensure successful data extraction and review monitoring.
- Residential proxies – allow you to choose any location globally by providing a very wide range of localized IPs that give unprecedented flexibility when choosing which websites you want to scrape. Oxylabs review monitoring solution brings several options and recommends residential proxies as one of them.
Conclusion
In the modern online world, the internet is almost like a real-life simulation. What people say about your business online is more valuable than money.
That’s why you should take review monitoring very seriously and do everything you can to maintain a good reputation.
Web data is the key to achieving that goal, and web scraping can help you find out what you need to do to retain customers and improve your lead generation.