Golden Cala the sole owner of Lensme, the contact lenses brand that was founded in 2013 and exploded in popularity through recent years, can now be found in 5000 points of sales. Lensme is tremendously sought after, that agencies across the Middle East are fighting to score exclusive distribution rights to the brand’s products in their regions. Lensme’s brand Ambassador is Yasmine Sabry the prominent Egyptian actress that continuously partners with premium international brands across the world.
When a surge occurs in any market competition pops up, how has Golden Cala Lensme dealt with competition?
Golden Cala does not really focus on competition rather it focuses on growing the contact lens market in Saudi Arabia and the Middle East through raising brand and product awareness to the consumer through numerous ingenious marketing techniques, such our arsenal of exclusive influencers.
Does Golden Cala Lensme see the CL market a longterm market that is here to stay, or a market that is based on a trend and will decline in a year or two.
Golden Cala Lensme sees that the Contact Lens market is here to stay and grow exponentially, but due to the vision of our top management we are diversifying our holdings and expanding into other markets such as FMCGs.
It’s a well-known fact that the Contact Lens consumer in the Middle East is mostly made up of women, does Golden Cala Lensme see the male share of the market increasing?
Golden Cala Lensme sees that the untapped CL male market in the Middle East is huge opportunity, and Golden Cala Lensme has started capitalizing on it through signing more than 6 male influencers that will be pushing for clear contact lenses as a replacement and solution to bulky eye glasses.
Remember to follow them on Instagram.