An inclusive leadership, utilizes differences to better achieve milestones productively. It sets aside stereotypes, privilege, gender, and race at the workplace , while inspiring teams towards achievement of business goals. Namita Tiwari, an Indian-born and raised woman, who has risen above the corporate ranks understands the importance of diversity and inclusion and is leveraging her position as a leader to integrate it within her community and work life.
Namita Tiwari, a renowned business & marketing leader in her twenty years of experience has been responsible for global brand positioning and delivering high-impact campaigns across multiple platforms — empowering companies to succeed in a changing world. She is a results-driven marketing professional with deep cross-discipline expertise across all facets of marketing. A celebrated marketer, strategist, and visionary, Namita has built her career in leadership roles at many technology companies like Wipro, Accenture, HCL Tech and Infosys. To know more about her career journey, visit her website.
“Inclusive marketing and customer experience always go-together. I am a strong advocate of adapting diversity & inclusion in marketing and business.” These words from Namita’s LinkedIn channel, entirely capture her all-inclusive approach. In this article, we will know more about her opinion on adapting inclusive marketing and how to achieve it.
Be authentic and weave in Inclusion from the start
Make your marketing plans inclusive from the beginning, for every part of the process, rather than creating campaigns, products and experiences and then make efforts to sprinkle diversity towards the end. Make inclusivity core to your marketing and not a check in the box.
Brands need to build Inclusive teams
Ensure inclusivity in your entire marketing process by incorporating people from communities you want to serve in whatever it is that your business is doing.
As more brands have started to engage underrepresented and underserved communities, more and more people from these communities are seeking additional proof that actually demonstrates that the brands who say that they value diversity, equity, inclusion, and belonging, actually value these virtues.
Inclusion brings new ideas catching the missed opportunity.
In default mode, our marketing plans cater to those we directly identify with in mind.
To ensure we include all, we need to be specific, actively seeking to include those that may not be represented or those which are historically excluded, either purposefully or accidently. Unless mindfully guarded, the same group of people will be continuously excluded, over and over again.
Marketing content and communications can be more inclusive by covering more voices, creatives, and perspectives that are representative of a wider audience.
Customer Experience is the key evidence of Inclusion
When you have a very clear vision on how to deliver remarkable experiences to the people that you serve that make them feel like they belong with you, you’ll design experiences that have as little friction as possible for those people that you want to serve as well. Underrepresented customers would be happy to observe that the brand took time to think of their needs in advance instead of doing a retrofit.
Brand needs to take those extra steps to give the sense of belonging to specially abled and diverse customer segments.
To Conclude
Namita feels that while the world is evolving rapidly, we are not embracing inclusion at the same pace. She recommends that to be authentically ready, brands need to consider inclusion from the beginning to ensure all users and customers, regardless of ability or experience, can fully access products and experiences. Inclusive marketing takes diversity and all its manifestations into account. It involves realizing that there are several demographic groups represented in the audience. We are all different, generating various points of views that contribute to creativity and innovation.
To seek more marketing opinions and insights, know more about her work and to connect with Namita Tiwari click here.
